Pure Hospitality Solutions, Inc (PNOW) Sees $40 Million as Conservative Oveedia Valuation

Pure Hospitality Solutions, providing marketing and branding solutions to hotel operators and condominium owners, has announced initial projections to private investment groups, giving $40M+ as a conservative valuation for the company’s Oveedia online travel system platform.

Pure Hospitality President and CEO, Melvin Pereira, emphasized the growing importance of Oveedia to the company: “We believe that an online travel system platform, like Oveedia, able to generate booking revenue on and off line, stimulate social participation – garnering sizable ad revenue, source and aggregate data and act as the regions Central American-Caribbean travel hub, should pose great value to OTAs such as Expedia or technology systems integrators like Google. Either way, we are certainly on the right track.”

Pure Hospitality has pulled out all stops in an effort to develop, launch, grow, and position Oveedia for acquisition. The Nevada-based company recently announced the shifting of its primary focus toward building a technology driven company, and away from cash-intensive real estate assets offering lower ROI. The view is that Oveedia has enormous value potential as a region-specific online travel systems platform, and the financial focus should be on that. “We follow the smart money” concluded Pereira. The company recognizes that establishing strong footholds in online travel for Central America and Latin countries of the Caribbean will require a major focus of time, talent, and capital resources. Management believes that the shift in strategy should accelerate Oveedia’s launch, protecting shareholder interest.

Expectations for Oveedia’s success are high. In an effort to expedite the project’s launch, communications have already begun with players in the financial community for access to the right capital, involving Pure’s management, as well as their development partners and the project’s consultancy team. Pure’s original booking platform Friendly Reservations Online (FROL) tested well across 118 properties, showing that “the asset already has legs,” stated a company director. “This not only establishes a current valuation for the platform in the lower seven figures, but shortens the timeline between development and launch.”

For more information, visit www.purenow.solutions

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