Tuesday, March 3, 2015

Mobile Lads Corp. (MOBO) Provides Online Shoppers with Improved Security

With the mobile ecommerce market on track to reach $50 billion this quarter, Mobile Lads Corp. is focused on revolutionizing the way buyers, sellers and credit card processors interact with your smartphone or tablet.

The leading cause for concern among online shoppers continues to be security. In 2009 alone, credit fraud in North America resulted in nearly $8.4 billion in losses. This high degree of risk has led to higher interchange fees on transactions for which the credit card is not present – in other words, the type of transactions authorized by consumers who shop online. Fraud resulting from ecommerce affects everyone from credit card companies to merchants and consumers. Higher costs, wasted time and weakened consumer confidence are among the many negative byproducts of unsecure online purchases.

In order to better address these security issues, Mobile Lads offers xmVerify. A patented system, xmVerify takes advantage of the proliferation of smartphones to offer real-time 2-way mobile authentication on card-not-present transactions, such as those made on websites or mobile apps.¬ Customers using the company’s proprietary technology are given the choice to approve or reject qualifying transactions on their accounts with their smartphones. In this way, Mobile Lads significantly reduces the risk of unauthorized purchases and invalidates the majority of online phishing schemes and card theft methods.

“The technology and intellectual property assets solidify our position as a leading provider of wireless transaction software solutions, while also accelerating our business plan to enable innovative, wide-area communication solutions on a global scale,” stated Michael Paul, President of Mobile Lads.

As the mobile payments market continues to ramp up following the successful release of Apple Pay and its various competitors, the demand for improved security measures will continue to grow. Through its Xtreme Mobility division, which includes xmVerify, as well as xmBilling and xmOne, the company appears to be primed to ride the wave and capitalize on the evolving security needs of one of the world’s fastest growing global sectors.

Get more info on Mobile Lads by visiting www.mobilelads.com

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