Innovative brands pursue
personal interactions with their customers, placing more focus on culture than
cookie-cutter ad campaigns. One arrow in this approach is to provide solutions
that simplify or add efficiency to daily consumer tasks and behaviors such as
communication, transportation, shopping, purchasing and even eating and
drinking. Coastal Integrated Services has chosen to hone in on the latter.
Coastal Integrated
Services entered the lid segment of the multi-billion dollar disposable
beverage sector with the application of a simple yet functional product
developed by its wholly owned subsidiary, Simply Lids, Inc.
We all consume beverages,
and many of us drink them out of disposable cups we can take on the go. Simply
Lids’ patented technologies were designed for clients in the food services
industry whose customers need a safe, enjoyable drinking experience without
splashing or spills. Disposable beverage cups are nothing new. Simply Lids’
innovation provides an alternative to the standard industry lids that tend to
be flimsy, require the user to tear a pie-shaped mouth hole, or have a
bothersome tiny drink hole.
Simply Lids designed its
solution with a patented thumb-sized slider that serves as the vent hole for
drinking or as a straw opening. The splash-proof, spill-proof design enables
users to enjoy their beverages as if there were no lid at all and without
spilling the liquid.
There’s more. The lid also
serves as an advertising channel, again catering to culture rather than generic
campaign. The Simply Slider™, as the actual product is branded, serves as a
miniature billboard – an “adsert” – on which businesses can incorporate their
logo. As the consumer leaves the store’s premises with beverage in hand, the
Simply Slider™ is now a walking advertisement.
Coastal Integrated
Services has identified a compelling $20 billion dollar opportunity in the food
services industry. In addition to being an award-winning product – Simply Lids
recently won the innovative new product award at the Seattle Coffee Fest Show;
was rated a 10 out of 10 by Trend Hunter, which indicates placement in the top
20 trends for 2014; and was nominated for the prestigious Edison Award – the
disposable Simply Lids are recyclable, use less plastic, and have a lower
carbon footprint than other lids on the market.
This efficient, simple,
environmentally friendly product design evidences Coastal Integrated Services’
position as an innovative company with a knack for knowing what matters to its
chosen niche.
For more information, visit
www.coastalintegratedservices.com or www.simplylids.com
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