Pure Hospitality Solutions, Inc. (PNOW) Prepares to Launch Oveedia to Serve Growing Latin American Tourism Market

While the ‘Big Four’ (Expedia, Priceline, Orbitz and Travelocity), as well as Google, continue to cannibalize one another for survival in the extremely competitive United States Online Travel Agency (OTA) industry, Pure Hospitality Solutions, Inc. (OTC: PNOW), through its Oveedia booking platform, has turned its attention to one of the fastest growing OTA markets on the planet: Latin America.

According to extensive market research completed by PURE, the Latin American tourism market is set for a major boom in the coming years as age old tensions between the United States and Cuba appear to be on the decline. With five Central American and Caribbean nations offering substantially lower cost of living estimates than tourism hotbed Costa Rica, all signs point to increased interest in the area’s tropical destinations in the short term.

Nicaragua, for example, experienced a 9 percent increase in tourism during the first five months of 2013, far exceeding the global tourism growth numbers, which were recorded at 5 percent, according to Central America Data. The opportunity to develop a substantial foothold in this growing tourism market has PURE’s executives and shareholders excited for the launch of Oveedia, which is currently scheduled for later this year.

In addition to its growing, relatively untapped market potential, Oveedia is expected to serve customers in new ways that other big name OTAs simply can’t. A recent press release outlined the details for a unique photo sharing component designed to increase inherent value to visitors while simultaneously boosting initial valuations of the Central America-Caribbean OTA.

“[I]t’s all about traffic,” stated Melvin Pereira, President and CEO of PURE. “[T]his move is to greatly increase the appeal and value proposition of the Oveedia online hospitality booking platform.”

The company’s plan to differentiate itself from competitors could prove to be extremely beneficial by providing additional revenue streams for both the company and photographers. Through the continued development of its OTA service, PURE is positioning Oveedia as a ‘must have’ for existing OTAs, which could open the door for a profitable acquisition down the road.

For more information on Pure Hospitality Solutions, visit www.purenow.solutions

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