Pure Hospitality Solutions, Inc. (PNOW): Integrated Photo Sharing Platform Will Boost Oveedia Valuation by Millions

Pure Hospitality Solutions is adding a unique photo sharing component into its online booking program, Oveedia, a move the company anticipates will increase initial valuations of the Central America-Caribbean online travel agency (OTA) by several million dollars upon launch.

The integration is one of two planned components Pure will use to increase site traffic and visitor engagement time and optimize data sources that none of the ‘Big Four’ OTAs, Expedia, Priceline, Orbitz and Travelocity, currently use.

“Traffic, traffic, traffic! The photo share component that Oveedia will incorporate is called ‘Spotting,’ and companies like Demand Media have paid millions of dollars to acquire these types of platforms because it’s all about traffic,” Melvin Pereira, president and CEO of Pure, stated in the news release.

Pure’s ‘Hotel Spotting’ platform will be a database of high-quality pictures of hotels, captured by ‘spotting’ enthusiasts, largely for the benefit and enjoyment of travelers, while serving a broader corporate purpose.

“This will provide us with additional detailed data, at a very minimal cost to procure,” Pereira explains. “It will also position our on-ground sales team to more efficiently create package offerings for prospective member hotels; accelerating Oveedia’s growth. The best part is, our photo share will provide an additional revenue source for both PURE and the photographer, while offering an interactive social media platform for travelers/visitors to enjoy … Fundamentally … this move is to greatly increase the appeal and value proposition of the Oveedia online hospitality booking platform.”

The CEO points to what he calls a cannibalization in the U.S. online booking industry, noting the importance of Oveedia’s position as a Central American OTA.

“U.S. online travel is beginning to become a rough environment,” he said. “The Big Four have even begun to cannibalize one another for U.S. survival; particularly as Google aggressively encroaches the space. In contrast, Latin American online travel sales are beginning to outpace the U.S. According to Barclays Capital, Latin America will lead all world regions in online travel sales growth. With opportunities opening up in Cuba to boot – almost monthly, Central American online travel needs will soon become a pressing matter for any major OTA player, from any part of the world.”

Pereira also explains how the integration plays into the company’s acquisition intentions.

“Pure isn’t simply looking to be a convenient ‘pick up’ for the Expedia types, but rather a ‘must have’ by all, because of ‘our uniqueness and on-ground position,’” he said. “Airliners.net sold for millions of dollars. Oveedia will be one of the first OTA’s to incorporate this strategy. We already possess the photo spotting technology and expect to roll it out with this year’s launch of Oveedia. Shareholders should expect big things to happen at Pure! Big things. Bigger valuations.”

For more information visit www.purenow.solutions

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