Wednesday, March 18, 2015

Gilla, Inc. (GLLA) Working with Industry Leaders to become a Major Player in the Growing E-Cigarette Industry

The electronic cigarette market is in the midst of a major boom. According to reports from the CDC, the number of smokers who used e-cigarettes in 2011 was approximately 21 percent, an increase of over 10 percent from the previous year, and the market has shown no signs of slowing down. Gilla, Inc. (OTCQB: GLLA), through its line of e-cigarettes, vaporizers and related accessories, is preparing to capitalize on the industry’s rapid growth in big ways.

Using a vaporized liquid solution to achieve a more authentic smoking experience, e-cigarettes are increasingly being considered as a healthier alternative to conventional tobacco products. By eliminating the harmful, cancer-causing toxins that are synonymous with burning tobacco and tar, the electronic devices have developed a loyal following that is expanding at record rates.

The growing influence of Gilla and the electronic cigarette market as a whole has begun attracting influential investors ranging from big tobacco companies to Silicon Valley entrepreneurs. With its impressive revenue totals to close out 2014, the company is positioning itself well to capitalize on the market’s growing popularity.

In addition to a monthly subscription service known as Charlie’s Club, Gilla is expanding into new markets through the use of its specialized turnkey e-cigarette solutions, which are collectively referred to as the company’s white label strategy. Through this program, the company provides clients with a means to improve branding and product offerings while simultaneously handling distribution and supply chain management.

In February, the company announced an exclusive agreement with an established e-cigarette brand in the United Kingdom to help broaden its customer base while providing supply chain management services. Gilla expects to use its turnkey solutions in collaboration with other existing brands in order to develop a significant and consistent revenue stream in the coming years.

“Our turnkey solutions provide our clients with the opportunity to focus on their sales, marketing and account management to grow their business and distribution network,” stated J. Graham Simmonds, Chief Executive Officer of Gilla. “We continue to have discussions with other existing E-cigarette brands and see this developing into a significant pipeline for Gilla.”

Despite the company’s lengthy sales cycle, the early indicators are extremely positive for Gilla’s unique approach to the electronic cigarette market. By entering into exclusive agreements with existing brands, the company can rapidly expand into lucrative markets around the globe without the need to dramatically increase marketing costs.

With operating costs remaining relatively steady into the young year, the company forecasts an exciting period of growth in the months to come. In addition to searching out additional white label clients, Gilla is expecting to improve upon the record-setting revenue figures it recorded in 2014. By maximizing its potential on a worldwide basis, it is anticipated that the company will achieve profitability later this year.

Gilla’s unique approach to the e-cigarette industry puts the company in a great strategic position to realize strong growth.

For more information, visit www.gillainc.com

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