The electronic cigarette market is in
the midst of a major boom. According to reports from the CDC, the number of
smokers who used e-cigarettes in 2011 was approximately 21 percent, an increase
of over 10 percent from the previous year, and the market has shown no signs of
slowing down. Gilla, Inc. (OTCQB: GLLA), through its line of e-cigarettes,
vaporizers and related accessories, is preparing to capitalize on the
industry’s rapid growth in big ways.
Using a vaporized liquid solution to
achieve a more authentic smoking experience, e-cigarettes are increasingly
being considered as a healthier alternative to conventional tobacco products.
By eliminating the harmful, cancer-causing toxins that are synonymous with
burning tobacco and tar, the electronic devices have developed a loyal
following that is expanding at record rates.
The growing influence of Gilla and
the electronic cigarette market as a whole has begun attracting influential
investors ranging from big tobacco companies to Silicon Valley entrepreneurs.
With its impressive revenue totals to close out 2014, the company is
positioning itself well to capitalize on the market’s growing popularity.
In addition to a monthly subscription
service known as Charlie’s Club, Gilla is expanding into new markets through
the use of its specialized turnkey e-cigarette solutions, which are
collectively referred to as the company’s white label strategy. Through this
program, the company provides clients with a means to improve branding and
product offerings while simultaneously handling distribution and supply chain
management.
In February, the company announced an
exclusive agreement with an established e-cigarette brand in the United Kingdom
to help broaden its customer base while providing supply chain management services.
Gilla expects to use its turnkey solutions in collaboration with other existing
brands in order to develop a significant and consistent revenue stream in the
coming years.
“Our turnkey solutions provide our
clients with the opportunity to focus on their sales, marketing and account
management to grow their business and distribution network,” stated J. Graham
Simmonds, Chief Executive Officer of Gilla. “We continue to have discussions
with other existing E-cigarette brands and see this developing into a
significant pipeline for Gilla.”
Despite the company’s lengthy sales
cycle, the early indicators are extremely positive for Gilla’s unique approach
to the electronic cigarette market. By entering into exclusive agreements with
existing brands, the company can rapidly expand into lucrative markets around
the globe without the need to dramatically increase marketing costs.
With operating costs remaining
relatively steady into the young year, the company forecasts an exciting period
of growth in the months to come. In addition to searching out additional white
label clients, Gilla is expecting to improve upon the record-setting revenue
figures it recorded in 2014. By maximizing its potential on a worldwide basis,
it is anticipated that the company will achieve profitability later this year.
Gilla’s unique approach to the
e-cigarette industry puts the company in a great strategic position to realize
strong growth.
For more information, visit
www.gillainc.com
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