Engagement marketing allows
companies to target consumers who are actively involved in the production and
creation of marketing programs, which results in increased brand confidence and
recognition. While the proven advertising method has the potential to revolutionize
the marketing sector, the way in which companies currently employ engagement
marketing has led to a fragmented and slowly evolving segment of the overall
marketing industry. MeshWorks Media, through its unique, multichannel
engagement marketing technologies, is preparing to change that.
The fastest-growing type of
online advertising is undoubtedly video, which is expected to reach $5 billion
in ad revenue in 2016, but the majority of today’s video marketing methods
employ limited functionality to advertisers. Embedding a link to YouTube videos
simply isn’t enough for engaging a large customer base. MeshWorks’s proprietary
cloud-based marketing platform, MeshSuite, is the solution.
Effective for businesses of all
sizes, MeshSuite allows companies to better engage their target audience
through the use of four integrated virtual products designed to deliver the
ultimate in business engagement technology.
MotionMail, for example, provides
companies with a better way to direct advertisements to a contact list while
driving returns. Features including personalized introduction messages and
customized branding are presented alongside commercials, training seminars or
slideshows to create a one page view that offers legitimate value to viewers.
MotionMail, and MeshSuite in general, is designed to help companies get
tangible returns from advertising efforts, including sales, donations or new
contacts, depending on the primary purpose of the campaign.
Since its founding in 2012,
MeshWorks has worked to reinvent the way businesses talk to their customers.
Working closely with clients including Fortune 500 companies, professional
sports teams, major universities, multi-level marketers, magazine publishers,
hospitals and advertising firms, the company has determined what marketing
methods work best and modified its services to provide the most beneficial
overall experience to its clients.
Randy Bayne, Founder and CEO of
MeshWorks, reaffirmed the company’s dedication to effective and substantial
research when defining the outlook of the company’s future. “What MeshWorks is
today and will become tomorrow is possible only because of what we learned
yesterday,” he stated.
The company’s potential for
growth looks incredibly promising. Following the launch of its first product in
the fall of 2013, MeshWorks recorded over $12 million in licensing partnership
contracts and nearly $1 million in revenue while posting a year-end profit for
2014.
Industry statistics indicate that
the days of successful singular marketing campaigns may be coming to a close.
Studies by BrightRoll show that nearly three-quarters of advertising agencies
state that online video advertising is equally or more effective when compared
to similar advertising efforts on television. When combined with the explosive
expansion of total online video advertisement consumption, which, in 2014, was
up more than 41.9 percent from the previous year, the growth potential of
MeshWorks is effectively limitless.
As the company continues to
refine and improve its impressive suite of products, expect MeshWorks to gain a
serious foothold in the evolving online advertising market. While businesses in
a variety of sectors are striving to create advertising experiences that
inspire conversation, MeshWorks’s suite of products gives it a strong footing
at the forefront of a growing demand for enhanced marketing solutions.
With additional product releases
and expanded services expected later this year, MeshWorks is preparing to
revolutionize the engagement marketing sector in a big way.
For more information, visit
www.fundable.com/meshworks-media-corporation
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