In little more than five years,
founders of The One World Doll Project have transformed a mere idea for retail
diversification into a product line that is rapidly gaining national publicity
and market penetration via growing distribution, celebrity partnerships and an
unmatched industry endorsement.
Subsidiary of One World Holdings, The
One World Doll Project was founded by Trent T. Daniel and former Mattel® doll
designer Stacy McBride-Irby as a way to quite literally change the face of the
doll industry. The Prettie Girls!™ collection of play dolls are diverse in
ethnicity, interests and style, individually fashioned to promote positive
values and attributes. The line of dolls is about more than just looks;
“Prettie” is an acronym for Positive, Respectful, Enthusiastic, Truthful,
Talented, Inspiring and Excellent.
That same meticulous measure used in
the name is currently applied in the company’s commercialization and marketing
of the doll line.
Available for sale at Amazon.com,
H-E-B, Wal-Mart, Toys R Us, Wayfair, Sears.com and Doll Genie, Prettie Girls!
have garnered recognition by hard-hitting media outlets such as CNN, Fox, BET,
USA Today, the Houston Business Journal, the Wall Street Journal, Parade and
Huffington Post as well as international outlets CBC Radio in Canada and the
UK’s Papusilemele.com.
Strategic celebrity partnerships also
helped spread word of The One World Doll Project’s toy products.
In 2013, the company released its
first celebrity collectors doll modeled after supermodel Cynthia Bailey from
The Real Housewives of Atlanta. Since the release of her doll Cynthia and the
doll have been showcased on The Arsenio Hall Show, What Happens Live with Andy
Cohen and The Bethenny Show.
Similarly, in January 2015 the
company announced that its first celebrity collectors doll of 2015 will be The
Vivica A. Fox Prettie Girls! Collectors Doll.
The Prettie Girls! line and collector
dolls also piqued the interest of legendary doll designer Robert Tonner who
after meeting company representatives at the 2014 Toy Fair endorsed the Prettie
Girls! line saying:
“As a person who has been creating
collectors and fashion dolls for over thirty years, I can greatly appreciate
the time, attention to detail and most importantly the expense that goes into
delivering a high quality product like The Prettie Girls! dolls. It is apparent
that there was no cutting of corners and that is commendable. … I truly look
forward to seeing the Prettie Girls! dolls on shelves everywhere and as far as
your collector’s dolls, I am a loyal customer and fan! I am very pleased that
you are making such a big difference and I certainly would be open to and
interested in collaborating with you on a project at some point in the future.”
Read the full endorsement here:
http://oneworlddolls.com/robert-tonner
And collaborate they did. In February
2015 The One World Doll Project released images its newest line, The Prettie
Girls! Tween Scene developed in partnership with The Tonner Doll Company.
The Prettie Girls! Tween Scene is a
line of 16-inch dolls created as younger versions of the current Prettie Girls!
line with two new additions: Hana, an Asian American and Alexie, a Caucasian.
Other dolls in the Tween Scene line include Lena an African-American, Dahlia a
South Asian, Kimani an African native and Valencia who is Hispanic American.
So what’s next for The One World Doll
Project? Company CEO Corinda Joanne Melton in a previous news release hinted at
future endeavors such as “licensed projects of memorable comic book characters
of color.” In the meantime, the company continues to gain media exposure and
expand its retail distribution as it reaches toward its ultimate pursuit of
expanding worldwide.
For more information, visit www.oneworlddolls.com
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment