Earlier today, Mobile Lads announced
that it has started the operation of Simbadeals.com – a world-class shopping
solution featuring more than four hundred blue chip retailers, with 30+ million
products available at all times.
Mobile Lads via the Simbadeals
platform has partnered to date with the following retailers; Walmart (NYSE –
WMT), Sears Canada Inc., Home Depot (NYSE – HD), Lowe’s Inc. (NYSE – LOW),
Macy’s Inc. (NYSE – M), Starbucks Corp. (NASDAQ – SBUX), Ticketmaster, Hudson’s
Bay Co., Newegg, Gap, Chapters Indigo, The Body Shop, Superdry, French
Connection, Villeroy & Boch, FragranceX, Royal Design, Swarovski, Canon, Florsheim,
Nunn & Bush, Bogs Footwear, Buytopia, Kobo Books, TeamBuy, The Source,
Banana Republic, Club Monaco , Roots, and others.
The site has also secured media
partnerships with the Tribune, Globe & Mail, Metro Newspapers Canada, Now
Magazine, MTS Allstream, and many other media partners.
Using a variety of methods, Mobile
Lads will drive traffic to the website with the aim of converting traffic into
sales. The company receives 4–15% commission on sales of merchandise made
through the website.
How SimbaDeals.com Works
Mobile Lads has entered into an
option to acquire the exclusive North American rights to Monetizer101, which
has been successfully operating in Europe and recently entered North America.
This is a ground-breaking and unique technology that brings together media
owners, retailers, and consumers into an online shopping platform. Media owners
will be paid for driving traffic to the retailers via Simbadeals.com and
retailers receive new revenue streams and increased page reviews on their
websites. Consumers win because they get access to a wide variety of brand name
products at heavily discounted prices. Simbadeals is built to be highly
scalable.
The business model has been improved
for the North American market to incorporate a fully win/win structure where
retailers sign up for no cost and only pay for commissions paid on sales
generated by customer traffic.
Retailers are responsible for all
payments, shipping, returns and fulfillment. Retailers can promote all of their
online products as well as discounted inventory that they have been unable to
sell via their normal channels.
The New Joint Venture
In exchange for a cash and share
transaction to be paid to Domark, Mobile Lads will acquire and take full
operational control and funding of the online shopping solution. Domark will
retain a 25% ownership. This is a great win/win solution for both companies, as
Mobile Lads already has a strong presence and a world-class team in the
Internet arena. Mobile Lads not only has the experience, but a portfolio of
Internet products which together complement both companies.
Mobile Lads CEO Michael Paul
commented, “This is an exciting joint venture where we will be able to take
existing websites to the next level, leveraging all the great work that has
been established by Domark. We now have the financial requirements and
technical expertise to maximize this asset. The technology also fits very well
with our Coubox platform.”
For more information on Mobile Lads,
visit www.mobilelads.com
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