One World Holdings, through
its wholly-owned subsidiary The One World Doll Project, is working to make a
significant positive cultural impact through the development of its Prettie
Girls!™ line of multi-cultural fashion dolls. Cofounded by former Mattel®
designer Stacey McBride-Irby, the company designs dolls as unique works of art
that capture the essence of positive values and attributes that all little
girls can embrace.
Since its establishment in
2010, The One World Doll Project has made significant leaps in growth through
its play and collector offerings. Retailers have been particularly receptive to
the company’s business model as distribution agreements with top toy retailers
including Toys“R”Us®, Walmart and, most recently, Amazon.com are already in
place to help maximize brand exposure.
“As we continue to see a
significant increase in product sales, this new business relationship with
Amazon.com represents another component of our 2015 growth plan,” stated Trey
Waldhauser, Vice President of Sales at The One World Doll Project.
The toy market throughout the
United States represented an $18 billion industry in 2014, according to reports
from the Toy Industry Association. The dolls category, in particular,
represented a $2.32 billion portion of the industry, placing it among the top
three subcategories in the entire toy market. As trends continue towards more
realistic and culturally diverse dolls, the company’s uniquely designed
offerings put it in a great position to grab substantial market share in the
future.
The Prettie Girls!™ dolls have
been gathering significant mainstream attention in the past few months. In
December, the dolls made their national television debut on Fox’s popular
daytime talk show The Real. In January, the company announced a partnership
with actress Vivica A. Fox to produce a collector edition doll in the coming
months.
Following a successful showing
at Toy Fair 2015, the immediate future looks extremely bright for this
progressive company. As brand recognition continues to increase, The One World
Doll Project is expected to make a significant impact on the evolving toy
market.
For more information, visit
www.oneworlddolls.com
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