One World Holdings is a
progressive company with one leading objective: to become the top provider of
multicultural doll products to the specialty, affinity and mass merchandise
retail marketplace.
The One World Doll
Project, a subsidiary of One World Holdings, produces its line of Prettie
Girls! multicultural dolls to deliver realistic depictions of modern-day
American kids who come from a host of diverse neighborhoods, including the
African American, Latina and South Asian communities. The One World Doll
Project has united a play model with a social message that is impactful to
young girls and their awareness and development of self-perception. The company
has also become a leading provider in the fast-growing doll marketplace by
pursuing and growing sales to an underserved minority market.
As its doll line’s
customer base has grown through its direct and online sales platforms, the One
World Doll Project has expanded its product line. In January 2015, the company
revealed the launch of a line of apparel and accessories to grow the Prettie
Girls! brand. The new products are now available for sale through
oneworlddollshop.com, the company’s direct retail website.
The unveiling of a line of
accessories and fashions tied to the Prettie Girls! is the beginning of many
new opportunities for the brand. The first line of items are t-shirts
displaying the images and names of each of the Prettie Girls! dolls, as well as
a line of women’s shirts employing a full print transferal process. In the
future, the company intends to release a number of additional items, including
watches, purses, smartphone accessories and a stylish brand that employs the
Print All Over Me technology.
The One World Doll Project
has been functioning successfully on one guiding principle: more products mean
more sales. Since the doll line was exhibited at The International Toy Fair in
New York City last year, the company has made great strides towards increasing
the popularity of The Prettie Girls! brand. Now, major retailers all across the
United States are taking notice and expressing a strong desire for more Prettie
Girls! products, and the company’s customer base continues to grow.
For more information,
visit www.oneworlddolls.com
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