Pure Hospitality Solutions continues
to advance their digital media platform Oveedia, which is designed as a
region-specific OTA (online travel agency) for the roughly $6 billion plus
Central America-Caribbean tourism market. Recent projections made in conjunction
with the company’s development partners indicate that the inclusion of a new
traffic-generating, photo sharing component, has upped the platform’s valuation
from the previously announced $40 million figure by several million. Given the
success of the company’s original build of their PHP-based and MySQL
database-driven booking engine, FROL (Friendly Reservations Online), which
tested well among the 118 bed and breakfast, hotel and condo properties
benchmarked throughout the Costa Rica, Panama, Nicaragua, Sint Maarten, and
domestic U.S. markets, confidence is high that Oveedia can emerge as the
premier OTA for the Central America-Caribbean region.
Integration of a picture sharing
component into the already well-established and database-driven site’s
framework will be focused on putting together a vast array of high-quality and
professional photos of hotels, which are often taken by consumers and
enthusiasts. This component will crowd source traffic-generating content from
photo enthusiasts and establish a searchable smorgasbord of gorgeous images,
enticing travelers through the Oveedia booking platform to visit one of the
many locations featured in the images. This move allowing end users to upload
images directly to the platform will also help to foster an online community,
providing a centralized outlet for travel and hotel photo taking enthusiasts.
The component will help to further established the PURE brand presence, while
also enabling the company’s boots-on-the-ground sales team members to build out
more attractive, detailed and fleshed-out travel packages, complete with timely
images of a variety of locales and hotel accommodations.
Embracing a social media aspect for
the Oveedia platform’s overall design is a brilliant move by the company to engage
consumers and shows how versatile the modular framework of their OTA technology
is. Technology similar to their hotel spotting component has already been
bought up for millions of dollars by the likes of online media property
developer Demand Media (NYSE: DMD), which specializes in providing content
solutions and marketplace platforms. Moreover, sourced image sites like
Airliners.net, which is powered by user submitted images of a wide variety of
aircraft, gets over 7 million user per month and is linked to by over 5k other
sites, have also sold for millions, clearly showing investors the value already
packed into Oveedia’s still-evolving platform architecture.
The company already has the photo
spotting and sharing technology, as well as the core of the Oveedia platform’s
engine, and the roll out this year of the platform should make waves in a
rapidly consolidating OTA market dominated by a tiny handful of players like
Expedia (NASDAQ: EXPE), Priceline (NASDAQ: PCLN) and now even Google (NASDAQ:
GOOGL), which has officially thrown its hat into the ring with the launch of
their Google Flights trip-planning framework. Oveedia is not just another
alternative platform in the crowd either, it is clearly shaping up to be a
highly unique execution with the logistical muscle, via on-ground sales
personnel, to make it a serious contender, and it will likely become an
extremely attractive buyout target for the larger sector operators as well.
For more information on Pure
Hospitality Solutions, visit www.purenow.solutions
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