Monster Arts has
debuted an exciting, new mobile edutainment app for Ocean Aire Productions.
Pookie Monsters goes after the coveted and fast growing market of pre-teens who
are spending more and more time on smartphones.
Mobile games have
become the most popular and widely used category of apps. Users spend, on
average, about 7.8 hours a month gaming on their phones. 64% of mobile game
users use their game apps on a daily basis. Ocean Aire, with the help of
Monster Arts, is excited to use Pookie Monsters to reach these users.
The Pookie Monsters
app was developed after Sarah Tucker, Ocean Aire’s president, and her husband,
Stan, noticed how well the students of their own martial arts studio responded
to fun, skill building apps. The couple clearly intends on using Pookie
Monsters to help their company tap into the explosive mobile device market;
they decided to roll out Pookie Monsters and use their students as a focus group
and beta-test audience during the development and roll out of its release.
Pookie Monsters by
Monster Arts will allow Ocean Aire Productions to take advantage of the
company’s “built-in” distribution channels by offering a fresh mobile
experience to loyal and existing customers, as well as enabling the company to
reach even more potential customers with a new flair.
“After years of
developing concepts, illustrations, multi-media training, and entertainment in
our target demographic, we realized we needed to focus on our market and
customer base when developing this mobile game concept,” commented Stan Lee,
Ocean Aire Production’s co-founder. “These kids all love mobile games, and we
value greatly, our extensive collected research and feedback from our target
demographic; the kids. Our goal was to make this skill-building game as
appealing and fun as possible. It is so rewarding to see the children for whom
we wanted to build this for, feel like they are part of the development
process. We are looking forward to enhancing this project and chasing after a
few others with Monster Arts.”
Wayne Irving II,
Monster Art’s CEO, remarked, “The Pookie Monster brand and visuals have
impressive presentation and concept. Pookie Monsters is poised to be a major
success and addition to the Ocean Aire Productions’ successful multi-media
projects.”
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