The capabilities,
convenience, and global use of the Internet have created an explosion of
advertising and online shopping opportunities in unprecedented fashion. Never
before have consumers been inundated with such high volumes of information and
targeted marketing.
For this reason, the
advertising space is cut-throat competitive. An advertiser’s message can easily
be lost in the whirlwind of information – to be fully effective, even the most
basic TV commercial must stand out from competing messages. The average person
watches television with their smartphone in hand, receiving subtle and
not-so-subtle advertisements as they skim social media sites, visit news sites,
and navigate through other Twenty-First Century distractions.
Keeping pace with
trends birthed through such a competitive environment, StreamTrack Media has
incorporated the use of patent-pending DionyVision™ digital video player
technology to maximize the convergence of original network content and
interactive product placement – the result is WatchThis.com.
WatchThis.com is an
online network for original and syndicated commercial-free content with
unobtrusive in-show advertising. For instance, a viewer is watching a show and
likes the actor’s jacket and/or briefcase in a particular scene. It’s not just
any get-up this actor is donning – these are strategically placed items that
can be ordered from a menu on the right-hand side of the screen. The
advertisements for these items (the jacket and/or briefcase, in this case) are
highly visible without disrupting the show and are immediately available for
purchase with the click of a mouse.
StreamTrack Media
believes the future of traditional televised advertisement and Internet is at a
point of convergence and is leveraging WatchThis.com to become a leading
developer of content, network and technology in the highly competitive
entertainment industry.
For more
information, visit www.streamtrack.com
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