Yesterday, New Media
Insight Group announced that the Parent Teacher Organization (PTO) of the
Desert Trails Elementary School in Phoenix, Arizona, has agreed to use the
company’s branded mCards to raise funds for school activities beginning in
2014.
The school will
receive 1.5% of purchases made with the mCards, in addition to any donations
from selected merchants that accept the mobile payment solution.
The New Media mCard
is one of the only mobile payment solutions on the market that doesn’t require
specialized hardware. Any merchant who currently accepts MasterCard can accept
mCards with just a simple sign-up process.
The PTO (and any
other non-profit organization) can collect and analyze the mCard data, which
can then be used to customize their programs and maximize their potential
benefits. The company estimates that Desert Trails’ PTO could generate an
additional $20,000 per year for the school through the use of mCards.
“Every school in the
United States faces challenges with growing their fundraising programs and
finding new sources of revenue,” said Michael Palethrope, New Media’s CEO.
“mCards address these issues, allowing supporters to donate just by making
everyday purchases while also helping local merchants by creating loyalty
programs that drive repeat customers.”
For more
information, please visit http://newmediainsights.com/for-non-profits.html
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