Leading specialty retailer to young women, The Wet Seal,
announced an integrated partnership with AwesomenessTV. Together they will
collaborate on the reality series, The Intern. AwesomenessTV is currently one
of the most subscribed to video destinations for teens on YouTube. They first
debuted the series on November 25th and are set to air four weekly installments
throughout December. The channel highlights a variety of scripted and reality
series, as well as boasts over 1 million subscribers. It currently has over 213
million channel views to date.
The Intern, a series created exclusively for Wet Seal,
showcases the brand’s corporate headquarters as the shows backdrop. Episodes
document the experience of two interns during their time there. The series
begins with the interview selection process. The show will then feature a
number of challenges the interns most overcome when striving for a future in
fashion.
“In partnership with AwesomenessTV, we’re thrilled to
introduce teens to ‘The Intern,’ and entertain viewers by giving them a
behind-the-scenes look into the Wet Seal brand,” stated chief executive officer
of The Wet Seal, Inc., John Goodman. “We’re sharing the passion it takes to
deliver fashion to our customers, and our interns will experience various areas
of that process.”
“Wet Seal is a brand that teens love, and ‘The Intern’
allows us to offer our AwesomenessTV audience not only an entertaining new series,
but also an insider’s look at what it takes to score an internship in fashion,”
commented Brian Robbins, founder and CEO of AwesomenessTV.
“We are committed to working with brands like Wet Seal that
connect with our audience to build meaningful partnerships, but more
importantly, engaging content that resonates with teens.”
To watch upcoming episodes of ‘The Intern,’ please visit:
http://bit.ly/TheInternWetSeal
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