Wednesday, December 11, 2013

Nexus Enterprise Solutions, Inc. (NXES) Builds on Foundational Key Strengths

The lead generation industry has seen a 15% increase in revenues, with ad revenues rising from $1.3 billion dollars in 2010 to $1.5 billion dollars in 2011, according to reports by the Interactive Advertising Bureau (IAB). With years of experience and success in keeping pace with changes, demands, and trends in the lead generation industry, Nexus Enterprise Solutions has emerged as a competitive player in the industry, backed by several notable strongpoints.

High Level of Expertise in Wide Range of Verticals

Nexus focuses on the auto, health, and life insurance lead generation business. The company has quickly become the go-to supplier of premium leads in the auto and life categories, utilizing a broad range of Internet marketing strategies to generate leads and to develop a proper pricing structure.

Tremendous Buying Power

Powered by a huge appetite for exclusive real-time leads, Nexus offers its clients the ability to leverage its buying power to purchase leads in real-time. Whether the client is brand new to the insurance lead generating space or a seasoned veteran, Nexus aims to add significant revenue dollars to the bottom line.

All of the company’s leads are real-time and can be exclusive or shared up to a maximum of five times. The company has different fraud detection systems programmed into its back-end that protects buyers as well as their consumers. The company also offers Sub-ID tracking, so that clients can remove any non-converting traffic sources and deliver only the highest quality traffic.

Providing Quality Leads for Strong ROI

The company has consistently put tremendous emphasis on the lead generation portion of its business. All of the company’s websites have been thoroughly A/B tested as well as multi-variant tested to insure that the highest amount of that traffic will convert to leads to achieve the highest rate of return for its clients’ campaigns.

Additionally, Nexus has implemented multiple fraud detection suites in its back-end to ensure that no publisher ruins an offer.

Strong Leadership

James Bayardelle was appointed CEO and joined the Nexus’ board of directors on August 12, 2013. Prior to becoming a co-founder of NXES in 2010, Bayardelle was chief marketing officer of First Choice Debt Resolution responsible for all marketing initiatives and internal lead generation. While at this debt settlement company, he led First Choice to revenue growth exceeding $10 million annually. Prior to First Choice, Bayardelle was associated with Internet companies in verticals such as health care, travel, and real estate.

Bayardelle is joined by an executive management team made up of members as equally as experienced in a variety of industries.

For more information, visit: www.nexusenterprisesolutions.com

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