Friday, December 13, 2013

GlobalWise Investments, Inc. (GWIV) Targets Untapped Markets with ECM Solutions

Today’s information age is fast-paced and demanding, and businesses and organizations are finding it difficult to match its pace. Technological challenges such as unstructured data have been found to keep businesses of all sizes from optimized efficiency and effectiveness, ultimately resulting in duplicative work efforts, sluggish work processes, reduced profitability, and decreased overall organizational effectiveness.

GlobalWise Investments, a leading-edge technology solutions company, fills this gap by providing cutting-edge enterprise content management solutions (ECM). The company’s content management software helps businesses organize their unstructured data and streamline their work processes so that they may operate faster, leaner, and smarter. ECM solutions represent a clear answer to the data management problems that businesses face, as evidenced by the numbers—Gartner Technology estimates the ECM industry will exceed to $5.7 billion by the end of 2014, with a compound annual growth rate of 9.5%.

Working via its wholly owned subsidiary Intellinetics, Inc., GlobalWise Investments leverages its management and key department heads’ extensive combined experience of over 60 years in the ECM industry. The subsidiary’s flagship product, Intellivue, raises industry standards for top-of-the-line data management by combining advanced virtualization and automated content management with an open and service-oriented architecture that uses Web services. Many have recognized the pioneering nature and value of Intellivue, with leading vendors such as Lexmark, Samsung, CVS/pharmacy, and DELL having integrated their hardware into the platform.

Aside from enhancing business effectiveness and efficiency, GlobalWise Investments’ ECM technology is offered in cloud-based and on-premise server formats. Many businesses are turning to the cloud for the benefits it brings in costs savings and reduced security risks. Tapping the data-storing power of the cloud, organizations are able to save on expenditures for software updates, hardware and equipment, installation and maintenance costs, and more. Additionally, since data is stored on one central server, generally speaking the risk of data security being compromised is greatly reduced.

Many ECM software companies focus on just Tier 1 and Tier 2 markets, which consists of large companies and organizations. GlobalWise Investments is looking to become a major player in the ECM market by targeting the strongly untapped Tier 3 and Tier 4 markets, consisting of small- and medium-sized enterprises. In addition to currently being underserved, these markets also face heavy pressures from various compliance requirements to which they must adhere. With its open cloud-based computing software, GlobalWise Investments seeks to fill the needs of these businesses and make a mark in the burgeoning ECM solutions marketplace.

For more information, visit: www.globalwiseinvestments.com

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