The Aristocrat Group Corp. (ASCC): Tapping into the Growing Gluten-Free Trend

One of the most popular dietary practices today involves completely removing gluten, a protein found in wheat, rye, barley, and crossbred hybrids of these grains. Vodka, which accounts for almost one-quarter of all distilled spirits sales worldwide, has traditionally been made with grain.

To meet the needs of a gluten-conscious public and to produce as high quality spirits as possible, the Aristocrat Group (ASCC) and its brand management division, Luxuria Brands, have worked closely with Idaho distiller Distilled Resources, Inc. (DRInc) to create a beverage that is distilled from Idaho russet potatoes and is completely gluten-free.

RWB Ultra Premium Handcrafted Vodka is a spirit that stands out on the shelf, takes pride in its American roots and is available to a wide market of vodka lovers in the booming $5.5 billion United States vodka market. It is the first of many Luxuria Brands spirits that has a growing number of retailers and is currently distributed by the largest distributor in North America, Spec’s.

Honored as a platinum award-winning vodka, RWB Vodka is only the second vodka made in the United States that has been granted the ‘Gluten Free’ approval for the label. Since it is extremely difficult to measure the amount of gluten in the end product, the Alcohol and Tobacco Tax and Trade Bureau, which is responsible for approving bottle labels, has ruled that only alcohols produced from gluten-free source materials, like potatoes, can be labeled ‘Gluten Free’.

Currently, less that 1% of vodka sold in the United States is produced from potatoes even though it produces a far superior alcohol than grain, a more readily available crop. RWB Vodka is distilled using Idaho Potatoes that are grown under the perfect conditions. The ideal climate of Eastern Idaho creates superior potatoes that produce high-grade ethyl alcohol. This ethyl alcohol is used to make RWB’s rare and superior potato-based vodka.

Led by the award-winning RWB Ultra Premium Handcrafted Vodka, ASCC is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (LVMUY), Diageo PLC (DEO), BEAM, Inc. (BEAM), and Brown-Forman Corp. (BF-B). By handling its own distribution business, ASCC hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.

About the Aristocrat Group Corp:

Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premium luxury goods, including top-shelf distilled spirits. The Company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

For more information about the Aristocrat Group Corp., please visit www.aristocratgroupcorp.com

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