Tuesday, December 17, 2013

Singlepoint, Inc. (SING) and Prescott-Clearwater Technologies Form Partnership Agreement for Mobile Ad Service

Mobile technology and marketing company Singlepoint has announced a new partnership with Prescott-Clearwater Technologies to develop and deploy Singlepoint’s new mobile ad serving platform.

Prescott-Clearwater will plug the SMS platform into its automated IVR platform; once deployed, Singlepoint’s platform will deliver paid advertisements to mobile numbers received from call-ins. The company will receive income from each and every ad sent.

“We are extremely pleased to launch what will become a robust revenue generating model that uses our proprietary SMS advertising technology,” remarked Singlepoint’s CEO, Greg Lambrecht.

Lambrecht continues, “The potential is huge for the company and its shareholders, as it not only introduces a new stream of revenue, but also allows us to continue to increase application abilities for our existing technology. Additionally, the high call volume received by Prescott-Clearwater’s IVR, including a high rate of opt-ins, positions Singlepoint to receive passive income on a regular basis.”

The partnership comes at a prime time for both companies, given the increasing numbers of mobile advertising and marketing. Juniper Research released data that indicates that worldwide spending on smartphone and tablet advertising and marketing programs could escalate rapidly from $13.1 billion this year to $39.3 billion in 2018. The compound annual growth rate will be 24.6% for the forecast period.

Another report shows the total number of people opting into retail messaging on mobile devices is expected to reach 7.18 million by the end of 2015, a 38% growth. Singlepoint is confident it can secure a noteworthy market share in this ever-growing space.
For more information, please visit www.singlepoint.com

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