Mobile technology
and marketing company Singlepoint has announced a new partnership with
Prescott-Clearwater Technologies to develop and deploy Singlepoint’s new mobile
ad serving platform.
Prescott-Clearwater
will plug the SMS platform into its automated IVR platform; once deployed,
Singlepoint’s platform will deliver paid advertisements to mobile numbers
received from call-ins. The company will receive income from each and every ad
sent.
“We are extremely
pleased to launch what will become a robust revenue generating model that uses
our proprietary SMS advertising technology,” remarked Singlepoint’s CEO, Greg
Lambrecht.
Lambrecht continues,
“The potential is huge for the company and its shareholders, as it not only
introduces a new stream of revenue, but also allows us to continue to increase
application abilities for our existing technology. Additionally, the high call
volume received by Prescott-Clearwater’s IVR, including a high rate of opt-ins,
positions Singlepoint to receive passive income on a regular basis.”
The partnership
comes at a prime time for both companies, given the increasing numbers of
mobile advertising and marketing. Juniper Research released data that indicates
that worldwide spending on smartphone and tablet advertising and marketing
programs could escalate rapidly from $13.1 billion this year to $39.3 billion
in 2018. The compound annual growth rate will be 24.6% for the forecast period.
Another report shows
the total number of people opting into retail messaging on mobile devices is
expected to reach 7.18 million by the end of 2015, a 38% growth. Singlepoint is
confident it can secure a noteworthy market share in this ever-growing space.
For more
information, please visit www.singlepoint.com
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