The Aristocrat Group
reports its increasingly popular premium brand vodka recently enjoyed some good
PR exposure at the testing runs of a major racing event.
Partnering with an
international race car team, the company’s RWB Ultra Premium Handcrafted Vodka
was featured in testing runs at the Prototype Class sessions for the IMSA TUDOR
United SportsCar Championship. Specifically, the vodka brand is obtaining exposure
by being on Project Libra’s No. 15 RWB Vodka Roush Yates-powered Radical SR9.
Fox Sports will be handling the televising for this circuit’s inaugural season,
with some 12 million unique viewers projected to watch the broadcasting.
“This is the type of
exposure that can elevate the RWB brand,” The Aristocrat Group’s CEO Robert
Federowicz said. “A lot of viewers will see the RWB Project Libra car this
season and be able to associate our top-shelf vodka with premier international
racing.”
Last month, RWB
Ultra Premium Handcrafted Vodka also enjoyed widespread brand exposure to one
of its target demographics at the Sebring International Raceway in Sebring,
Florida. Since its launch in September, the vodka has been seeing steady sales,
with a second shipment being made for holiday seasonal demands.
A gluten-free vodka,
the product won a notable SIP Award and is available in the online store of
Spec’s, the nation’s leading alcoholic beverage distributor, as well as in its
stores in Dallas and Houston. The vodka is also increasingly being adopted in
upscale bars, restaurants, and clubs in Houston. These two metropolitan areas
are two of the top ten domestic markets.
Via its brand
management division, Luxuria Brands, the Aristocrat Group looks to develop a portfolio
of premium luxury goods, including top-shelf, distilled spirits. The company
targets domestic alcohol markets for maximized profitability and shareholder
value.
For more
information, visit: www.aristocratgroupcorp.com
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