The Aristocrat Group, a provider of premium luxury goods including top-shelf distilled spirits, continues to grow in Houston, the fifth largest metropolitan area in the United States. A recent report in The Guardian notes that consumer demand for premium brand vodkas is also increasing, due to an “emphasis on the taste and quality demanded” by customers.
The U.S. vodka market is currently valued at $5.5 billion. Within the vibrant hospitality scene of Houston, a growing number of bars and restaurants are turning to the award-winning RWB Ultra Premium Handcrafted Vodka as their “house vodka” of choice due to the growing consumer demand for premium brand vodkas.
“Premium and ultra premium are the present and future of the vodka market, because that is what the consumer is demanding,” company CEO Robert Federowicz said. “As a result, RWB Ultra Premium Handcrafted Vodka is the house vodka at various Houston area bars and restaurants, and the number grows by the week.”
This vodka brand was initially launched at Spec’s, the largest alcoholic beverage retailer in North America with 171 stores and online sales at Specsonline.com. The brand has now grown from Spec’s locations in Houston and Dallas to many bars, restaurants, and clubs in the Houston area.
Through its brand management subsidiary, Luxuria Brands, the Aristocrat Group has partnered with Idaho distiller Distilled Resources, Inc. to produce a high-quality, potato-based, gluten-free vodka. RWB Ultra Premium Handcrafted Vodka has subsequently emerged with many awards for its value. It has been shown to fit within the pricing dynamics of the vodka industry well.
The Aristocrat Group continues to develop unparalleled distilled spirits, with an initial focus on vodka branding and marketing. In time, it hopes to emerge as a strong competitor in this highly competitive but enterprising domestic marketplace.
For more information, visit: www.aristocratgroupcorp.com
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