Operating
under a redefined business model, Oriens Travel and Hotel Management is laying
tracks to compete in online marketing and hotel Internet booking engine
services; hotel branding management; and ownership and development of boutique
hotels.
The
new strategy builds upon the company’s existing model of providing proprietary
technology, marketing solutions, infrastructure and branding to hotel
operators, the premise of which will remain as the company executes the
necessary steps to implement the shift. As part of the changing dynamics,
Oriens also plans to re-launch its Hotel PURE brand as well as its Friendly
Reservations Online (FROL) hotel booking system.
Oriens’
management team in early August traveled to Costa Rica where the company is
completing the acquisition of a 15-story, 44-unit beach-front condo/hotel on
Jaco Beach in alignment with the brand revision. This acquisition is one of
three anticipated acquisitions.
In
news release later in the month, the company forecast that “Having non-toxic
financing, secured with the assistance of associated partners and consultants,
Oriens should shortly have a balance sheet reflecting tens of millions of
dollars in new international assets and an expanded brand presence projecting
significant revenue values.”
As
one of the first steps of its new business model, Oriens plans to re-launch its
Hotel PURE brand later this quarter. Overall, the company is shifting its focus
on operating the Costa Rican properties under the new brand and fulfilling the
remaining steps to fully accomplish its new business strategy.
For
more information visit www.orienscorp.com
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