WRIT
Media Group’s wholly-owned subsidiary Retro Infinity Inc. and video game
publisher for mobile devices, including the Amiga Games brand, recently
announced the kick-off of the Retro Infinity “Drive to Championship Weekend.”
The sponsorship involves seven select NASCAR Sprint Cup, NASCAR Nationwide
Series, NASCAR Camping World Truck Series and NASCAR Whelan Euro Series races.
At the conclusion of the event there will be a major announcement from the
company in Homestead Miami during championship weekend.
Eric
Mitchell, WRIT Media CEO noted, “Through our partnership with RWR and team, we
will drive brand awareness across North America and Europe to gain broad
exposure to millions of racing fans through NASCAR’s spectator experience,
national TV distribution, and the social media campaigns surrounding the racing
events leading up to and through championship weekend. We will have a larger
effect on user uptake and retention, which will drive revenues through late
2014 and into 2015.”
President
of DEVCAP Partners, LLC, Kevin O’Connell, commented, “In conjunction with Rick
Ware Racing we are pleased to introduce a unique ‘retro’ gaming company with its
offering of classic video games to the great fans, competitors and sponsors in
our sport. This is an initial marketing and branding effort with Retro Infinity
and we anticipate more NASCAR events in the future to be added.”
WRIT
plans to introduce several classic gaming titles during the campaign that have
the capability to be downloaded on desktop, modern mobile devices and
smart-phones. In the coming days, the company will announce date and location
specifics of the first race, driver name and the plans for marketing and
branding at the track.
Incorporated
in 2007, WRIT Media Group charts its course as a digital media company with two
operating divisions. They are Front Row Networks, a content creation company
offering production, distribution, live concert financing, music documentaries,
and family programs for theatrical and ancillary distribution; and the “retro”
Video Gaming Division, made up of Retro Infinity Inc. and Amiga Games Inc.,
videogame publishers of classic games for a wide range of smartphone, mobile,
and TV set-top devices. The company is headquartered at Beverly Hills,
California.
For
more information on the company, visit www.writmediagroup.com
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