Toys“R”Us
is increasing distribution of One World Holding’s newly launched Prettie Girls!
multicultural play dolls as part of One World’s online distribution arrangement
with the popular toy and juvenile-products retailer. In August 2014, the
Prettie Girls! line made its debut on the Toys“R”Us website, creating a welcome
opening for raising One World’s profile with the general public.
Years
ago, One World founders Trent T. Daniel and Stacey McBride-Irby saw that
multicultural children had an unmet need when it came to dolls; they had
limited options when it came to choosing toys that looked like them. As a
response, the founders in 2010 set up The One World Doll Project to make a
positive cultural impact through the fashion doll category with a product that
would resonate worldwide.
Following
years in development, the Prettie Girls! were recently launched as an answer to
the rising consumer demand for multi-cultural dolls. In featuring high-quality
fashion dolls that encompass the attributes, attitudes and aspirations of
present-day girls of many different ancestries, the Prettie Girls! represent
the ever-changing, diverse demographics of the American marketplace. The
Prettie Girls! are designed to be fashionable, smart and inspirational, and
serve as positive role models for young girls.
One
World’s mission has always been to provide children with access to dolls that
resemble them and their friends. The recent partnership with Toys“R”Us backs up
the market’s demand for a wider and more diverse assortment of toys and
provides One World with considerable exposure and potential for widespread
market penetration. The company’s picturesque dolls are unique works of art,
created for a contemporary market yearning for unique experiences – in this
case, a doll that embraces girls of many races and symbolizes the women they
can become.
Consumers
can now shop for two of the dolls – Lena (African-American) and Valencia
(Hispanic) — online at Toysrus.com. Three more dolls – Kimani (African), Dahlia
(South Asian) and Alexie (Caucasian) will be available this fall.
For
more information, visit the company’s website at www.oneworlddolls.com
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