Mobile Lads Corp. (MOBO) Partners with Leading Merchant Coalition

Based in Miami and Toronto, Mobile Lads is focused on creating new revenue generation and process improvement solutions through the use of specialized and secure wide-area wireless applications. The company’s solutions for the consumer finance, web and health payment processing sectors offer streamlined, continuous access to time-sensitive information and data on multiple network standards.

Recently, Mobile Lads entered into a joint venture and reseller agreement with Smart Mobile Rewards, North America’s leading merchant coalition. Smart Mobile Rewards provides branded loyalty and reward to its network of over 300,000 brick-and-mortar locations, including many nationally-recognized chains and locations, and Mobile Lads will now be able to sell its products through this widespread network. This will hopefully create new market demands that Mobile Lads can fulfill with the patented mobile authentication and payment products it offers.

Over the past last decade, loyalty products like those offered by Smart Mobile Rewards have grown substantially and now represent a multi-billion dollar industry. Authentication has been a sticking point for merchants looking to expand the scope of their loyalty products, however. Seeing the opportunity here, Mobile Lads and Smart Mobile Rewards are planning to jointly develop authentication products that will allow for the creation and execution of more advanced and higher value voucher and loyalty products.

Mobile Lads’ product offerings, provided through its Xtreme Mobility division, include software and associated patents that cover mobile payment authentication and processing. The company’s software offerings center on three core technologies that simplify and secure wireless communications:

•           The flagship product, xmVerify, is a mobile transaction security service that hinders credit card fraud by giving users making purchases real-time control over their payment authorization process.

•           xmBilling is a mobile platform that offers customers a secure and convenient way to review and authorize automated billing transactions.

•           xmOne is a mobile platform that interfaces with a school’s existing campus card account system and allows students to complete a range of banking transactions from their cell phones.

Mobile Lads’ offerings also include the Xtreme Mobility Patent which covers a methodology to verify transactions performed on mobile devices through a secure, two-way verification process. There are potential licensing opportunities available through patent enforcement of this proprietary methodology, which is increasingly being used by some of the most well-known names in the technology space.

For more information, visit www.mobilelads.com

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