America
has long been known as the great melting pot, a place where people of all races
and cultures have struggled to learn how to live together in one society. It’s
a process that begins early, when children establish a sense of themselves, and
a direction in life, based upon what they see around them, including the toys
they play with. For young girls, dolls can be especially important in forming
this early image. But what does it tell a child when the only dolls available
don’t look like them or their family or perhaps any of their closest friends?
What message does it convey about their value or potential in society? And yet
such limitations have been an all-too traditional weakness in America’s toy
industry.
The
One World Doll Project, a subsidiary of One World Holdings, Inc., was created
to address exactly this important issue, through the design and marketing of a
growing line of multicultural play dolls. The One World Doll Project was
established in 2010, based upon what the founders recognized as a major unmet
need of multicultural children when it came to dolls. Led by worldwide famous
doll designer Stacy McBride-Irby, the goal was use dolls to spur a positive
self-image in young women and girls of all races and cultures. After extensive
research, the company released its Prettie Girls!™ line of multi-cultural
fashion dolls, each a unique blend of look and background, including individual
stories, hobbies, and inspirational goals.
But
the company’s ultimate target market is not limited to America. With the
growing pace of globalization, cultural mixing now describes much of the world.
The company expects to take advantage of its unique and expanding line of
dolls, and this growing worldwide need, by building a powerful online and retail
store presence in many countries. In addition, they are not only targeting
children, but also a strong collector’s market. The company has already signed
agreements with Toys “R” Us and other important retailers, and the dolls have
been featured in numerous news and industry publications, both online and
print. They’ve also recently released their first celebrity collectors’ doll,
modeled after supermodel Cynthia Bailey from The Real Housewives of Atlanta.
For
more information, visit www.oneworlddolls.com
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