ChinaNet
Online Holdings, a B2B internet technology company delivering online-to-offline
sales channel expansion services for small and medium-sized companies and
entrepreneurial management and networking services for entrepreneurs in the
People’s Republic of China, has announced they are laying out a new growth
strategy that focusses on offering digital advertising services and a range of
consumer analytics designed to add value for its small and medium-sized
enterprise (SMEs) customers. CNET also continues to build on its analytics
product suite which makes it possible to serve larger digital advertising
clients in the People’s Republic of China through 2016.
Mr.
Val Kaplin, a marketing executive based in China, noted, “China outspends every
other country in the Asia Pacific region on digital advertising, which in 2013
reached US$13.23 billion, or approximately 11% of worldwide ad spending. Banner
ads remain the most popular type of ads, and constitute 30.2% of digital
display ads. Keyword search ads are next at 28.5%, which is still behind the US
share of 47.1%. Baidu and Taoabao are the largest online advertisers in China
by revenue, reporting RMB22.25 billion and RMB17.22 billion respectively and
together represent over half the entire market. The largest spenders on online
advertising are Chinese insurance giant Pingan, followed by Volkswagen, P&G
and Shanghai GM. The four top sectors for online display ads are
transportation, online services, real estate and food & drink.”
George
Chu, ChinaNet Online’s COO commented, “We are very excited about our new focus
on digital advertising and our cooperation with Baidu. We are also in
discussions with Taobao of Alibaba to provide “Micro-Sell 360″, which is one of
our new product solutions geared towards precision marketing for clients.”
One
offering from ChinaNet is 28.com. The product is a web-portal designed to
assist small to medium sized franchisors connect with new franchisees, Internet
advertising and marketing, brand management and cloud-based management tools.
28.com is the largest merchant marketplace for franchise opportunity seekers in
China.
ChinaNet
Online Holdings, Inc., a parent company of ChinaNet Online Media Group Ltd.,
incorporated in the BVI, is a digital business to business Internet technology
company focusing on providing RMB sales channel expansion service for small and
medium-sized enterprises and entrepreneurial management and networking service
for entrepreneurs in China. By way of contractual arrangements with operating
companies in the PRC, the company provides Internet advertising and other
services for Chinese SMEs via its portals, 28.com, Liansuo.com and
Chuangye.com, TV commercials and program production via China-Net TV. The
company also offers in-house LCD advertising on banking kiosks targeting
Chinese banking clients.
For
more information on the company, visit www.chinanet-online.com
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