Friday, September 19, 2014

ChinaNet Online Holdings, Inc. (CNET) Targets Growth with Digital Advertising Package for China’s SMEs

ChinaNet Online Holdings, a B2B internet technology company delivering online-to-offline sales channel expansion services for small and medium-sized companies and entrepreneurial management and networking services for entrepreneurs in the People’s Republic of China, has announced they are laying out a new growth strategy that focusses on offering digital advertising services and a range of consumer analytics designed to add value for its small and medium-sized enterprise (SMEs) customers. CNET also continues to build on its analytics product suite which makes it possible to serve larger digital advertising clients in the People’s Republic of China through 2016.

Mr. Val Kaplin, a marketing executive based in China, noted, “China outspends every other country in the Asia Pacific region on digital advertising, which in 2013 reached US$13.23 billion, or approximately 11% of worldwide ad spending. Banner ads remain the most popular type of ads, and constitute 30.2% of digital display ads. Keyword search ads are next at 28.5%, which is still behind the US share of 47.1%. Baidu and Taoabao are the largest online advertisers in China by revenue, reporting RMB22.25 billion and RMB17.22 billion respectively and together represent over half the entire market. The largest spenders on online advertising are Chinese insurance giant Pingan, followed by Volkswagen, P&G and Shanghai GM. The four top sectors for online display ads are transportation, online services, real estate and food & drink.”

George Chu, ChinaNet Online’s COO commented, “We are very excited about our new focus on digital advertising and our cooperation with Baidu. We are also in discussions with Taobao of Alibaba to provide “Micro-Sell 360″, which is one of our new product solutions geared towards precision marketing for clients.”

One offering from ChinaNet is 28.com. The product is a web-portal designed to assist small to medium sized franchisors connect with new franchisees, Internet advertising and marketing, brand management and cloud-based management tools. 28.com is the largest merchant marketplace for franchise opportunity seekers in China.

ChinaNet Online Holdings, Inc., a parent company of ChinaNet Online Media Group Ltd., incorporated in the BVI, is a digital business to business Internet technology company focusing on providing RMB sales channel expansion service for small and medium-sized enterprises and entrepreneurial management and networking service for entrepreneurs in China. By way of contractual arrangements with operating companies in the PRC, the company provides Internet advertising and other services for Chinese SMEs via its portals, 28.com, Liansuo.com and Chuangye.com, TV commercials and program production via China-Net TV. The company also offers in-house LCD advertising on banking kiosks targeting Chinese banking clients.

For more information on the company, visit www.chinanet-online.com

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