As
of last year, the toy manufacturing industry in China generated $29.2 billion,
up 8.5% from the prior year, and reflecting annualized growth of 10% over the
past five years. The bulk of the toys are manufactured for export, with nearly
70% of all toys sold in the world manufactured in China. As Chinese household
incomes increase and families choose to spend more on their children, domestic
demand has been increasing 16.8% annually over the past five years. Based in
Shantou City of the Guangdong province of the People’s Republic of China, Big
Tree Group has structured itself as a ‘one stop shop’ for the sourcing,
manufacturing procurement, and distribution of toys, and hence is well
positioned to take advantage of the growing trends for increasing demand in
Chinese manufacturing expertise to service the global market, as well as the
increasing demand among a growing number of Chinese consumers.
Big
Tree Group acts as an authorized agent for over 8,000 toy manufacturers in
China offering in excess of 300,000 varieties of toy products including remote
control toys, digital toys, sports toys, play sets, educational toys, dolls and
infant toys. All toys undergo rigorous quality control tests done in their
in-house testing facility. Retail distributers and can view their products
either at their two expansive showrooms of 21,628 square feet in Shantou City,
or through their Web site. Orders can then be placed which are processed for
shipping to worldwide destinations.
In
China, one of the latest crazes among parents and their children has been smart
toys like jigsaw puzzles, DIY (do-it-yourself) toys, and 3-D construction sets.
Such toys are marked by several common characteristics including an innovative
design, high interactivity, and many carrying technology content. Designed to
increase critical and imaginative thinking among children, Big Tree Group
developed and began marketing their own proprietary construction toys called
The Big Tree Magic Puzzles (3D) in 2011. The Big Tree Magic Puzzles can be
constructed into a range of different objects including flowers and robots. As
the standard of living continues to improve in China as well as awareness of
the importance of early education, educational and DIY toys now have grown from
10% of total domestic toy sales to a current 25% of all toy sales in China.
This trend is expected to continue.
Though
China is a major toy manufacturing and export country, the domestic market
almost has been taken up by foreign brands. Among the top ten toy brands in the
Chinese market, the top two are foreign ones, LEGO and Mattel, and six out of
those ten enterprises are foreign-owned subsidies in China. The biggest
consumer of toys continues to be the United States followed by Britain.
However, considering China’s sizable population of 1.35 billion and the growing
demand for consumer products, the domestic toy industry is expected to develop
at a higher speed than ever and enter into a golden age. Even American
retailers are recognizing this, so Toys “R” Us has developed Toys “R” Us China
which now has 58 stores in the country with plans of rolling out further
stores.
Big
Tree Group is well positioned to capture market share of the growing demand for
educational and DIY toys in the Chinese market, while fulfilling its goals of
capturing the demand for the sourcing of toy manufacturing procurement from the
United States and South America.
For
more information, visit www.bigtreegroup.net
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