Today,
WRIT Media reported its wholly owned subsidiary, Retro Infinity, Inc., has
partnered with Rick Ware Racing for eight major racing events in the United
States and Europe. Branded as the Rick Ware Racing Retro Infinity “Drive to
Championship Weekend,” the eight select motorsport events will include the
NASCAR Sprint Cup, the NASCAR Nationwide Series, the NASCAR Camping World Truck
Series, and the NASCAR Whelan Euro Series race.
At
these events, Retro Infinity will be unveiling many of its mobile gaming
titles, and it plans to make a significant announcement during the Homestead
Miami Championship weekend. On top of direct car and driver logo branding,
Retro Infinity will be raising public awareness of its brand and its mobile
gaming title brand Amiga Games via a social media campaign in conjunction with
other promotions. These will include printed materials available at the
racetrack, contests, event-related NASCAR® national press releases, stories,
and team owner and driver interviews. Retro Infinity is a publisher of classic
video games on today’s mobile devices, including the Amiga games brand.
“NASCAR®
provides an exciting environment in which to provide awareness and showcase our
mobile gaming products, and we look forward to further enhancing the fan
experience at home, at the track, and on the go for these races,” commented
Retro Infinity CEO Eric Mitchell.
Scheduled
drivers at the racing events include:
• Timmy Hill (Sprint Cup driver and
2011 Nationwide Series “Rookie of the Year”)
• Carlos Contreras (multi-time Mexican
championship driver)
• Stanton Barrett (veteran NASCAR
driver & Hollywood stuntman & director)
• Kevin O’Connell (California NASCAR
& IMSA road course driver and the first American to road race NASCAR
Europe)
These
nationally televised motorsports events will feature Retro Infinity and Amiga
Games as the primary brand, which will receive prominent logo placement on RWR
race cars, driver uniforms, and crew uniforms:
• NASCAR Nationwide Series Dover Race
Sat Sep. 27 / 03:30 PM ET / Dover, Delaware Int’l Speedway
• Kansas Lottery 300 (Nationwide
Series) Sat Oct. 04 / 03:30 PM ET / Kansas City Speedway
• NASCAR Nationwide Series Charlotte
Race Friday, Oct. 10 / 07:30 PM ET / Charlotte Motor Speedway
• NASCAR Whelan Euro Series Sat Oct. 11
/ Sun Oct. 12 / Le Mans France – Circuit Bugatti
• Kroger 200 (Camping Truck Series) Sat
Oct 25 / 01:30 PM ET / Martinsville VA
• Goodys Headache 500 (Sprint Cup
Series) Sun Oct 26 / 03:30 PM ET / Martinsville VA
• NASCAR Nationwide Series Phoenix Race
Sat. Nov. 08 / 04:00 PM ET / Phoenix International Raceway
• Ford Ecoboost 300 Sat. Nov. 15 /
04:30 PM ET / Homestead-Miami Speedway
For
more information, visit: www.writmediagroup.com
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