For
most companies, especially small businesses that have limited budgets and
resources, operational requirements involve a continuum of functions, rather
than easily separated processes. Marketing, creative design, production,
fulfillment, management, and all the other aspects of successfully working with
the marketplace, must flow together. If a company is looking outside for
support, it’s not surprising that they usually want a one-stop-shop experience,
where everything can be developed and coordinated under one roof, without
having to juggle multiple service suppliers.
This
is exactly the way that Alliance Creative Group, an Illinois-based marketing
and business support company, is growing their service. They are establishing
themselves as a single go-to solution provider for clients to achieve all of
their strategic marketing, printing, and packaging objectives. The company’s
offered services include creative and design, printing and packaging, direct
mailing, product development, supply chain management, project management,
event marketing, business consulting, and strategic marketing. This
comprehensive orientation is reflected in their operational structure, which
has grown to be comprised of 8 areas:
• Creative & Design
• Printing – Commercial Offset, Large
Format and Digital On Demand
• Packaging – Flexible, Folding
Cartons, Thermoforming & Corrugate
• Direct Mail
• Supply Chain Management – Inventory,
Distribution and Logistics (JIT)
• Brand Development & Management –
PR & Marketing
• Business Consulting & Strategic
Marketing
• Fulfillment, Assembly and Kitting
This
growth has been possible through selective acquisitions, which they state they
will continue as part of a broad printing and packaging roll-up strategy. They
are in discussions with multiple new parties regarding potential mergers or
acquisitions, and are looking into equipment and software upgrade options. The
intent is to have multiple business divisions or subsidiaries working together
under one roof, sharing common resources, and helping to increase the overall
revenues and profits, while reducing the percentage of expenses by utilizing
economies of scale.
For
more information, visit www.AllianceCreativeGroup.com
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