Tuesday, September 16, 2014

Eye for Opportunity: Intelligent Highway Solutions, Inc.’s (IHSI) Catalyst into Cannabis

Intelligent Highway Solutions is an interesting story of business evolution, innovation and expansion. Led by a management team of electrical contractors, whose resumes also boast years of experience in the business world, the company has demonstrated unique flexibility in the application of its expertise.

IHSI was initially launched to develop and implement proprietary wireless vehicle detection systems designed to boost efficiency in the nation’s roadways. The intelligent transportations (ITS) industry offers incredible potential, valued at approximately $48 billion as cities and states feeling the strain of tightening budgets seek new technologies to maximize existing highway capacity.

For IHSI, deployment of its ITS initiative cultivated strong company relationships with the transportation markets of local and state governments, enabled a distribution agreement with SCS Lighting Solutions, and ultimately became a gateway for the company’s new business venture: lighting for the booming medical marijuana industry.

Through the SCS Lighting Solutions partnership, IHSI aimed to offer municipalities highly efficient, customized, long-lasting lighting solutions with the potential to save hundreds of thousands of dollars in energy and maintenance costs. Through this application, however, IHSI was presented with a unique business opportunity to implement cutting-edge lighting technology to accelerate the growth of cannabis plants. As it turns out, IHSI was already armed with the necessary expertise and infrastructure to provide superior lighting capabilities for this specific purpose.

Generating annual sales of approximately $1.5 billion in the U.S. alone, the medical marijuana industry is currently one of the world’s fastest growing markets. With demand for quality marijuana on the rise, cannabis nurseries are seeking out efficient cultivation methods and technologies, which are vital to the growth and quality of the plants as well as to the success of the grower.

Metal halide and sodium HID lamps lighting fixtures are widely used in the medical marijuana industry, though these solutions require significant energy consumption. IHSI’s custom lighting solution, on the other hand, uses approximately 85% less power and provides more than 400% of the required energy in the proper wavelengths for photosynthesis versus HID lamps.

Energy efficiency also equates to far less energy dispelled as heat, which cuts cooling costs. When you consider the fact that many plant nurseries have more than 1,000 lights for grow purposes, the savings in cooling costs paired with savings gained from using lighting fixtures with minimal energy consumption creates incredible cost savings opportunity.

IHSI recently shipped its 300-watt grow light prototype to an industry-leading medical cannabis facility licensed by the city of Oakland, California. With three times the power of its previously tested 100-watt lighting system, IHSI’s 300-watt solution is expected to contribute to large, healthy yields of cannabis.

The new lighting system is enhanced with increased lumens and photon density to achieve energy savings and provide the plant nursery with the necessary color spectrum and light to create an optimal growing environment and is expected to result in significant energy savings as compared to the existing lighting solutions on the market.

Backed by a management team of electrical contractor/businessmen with an eye for opportunity, IHSI is well-positioned to cultivate sustainable growth in a critical segment of the medical marijuana industry

For more information, visit www.intelligenthighwaysolutions.com

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