As
with a fancy dinner party or gourmet meal, when it comes to product marketing,
presentation is everything. The success of printing and packaging firms depends
on a sturdy fusion of creative design, innovation, function and mass appeal
delivered via timely and cost-competitive model. Effective execution of this
combination, paired with strong brand marketing, can earn a printing and
packaging company an enviable and loyal client base and secure industry
footing.
The
printing and packaging industry is comprised of a wide range of products and
services, including creative design, packaging, supply chain management,
printing, direct mail, fulfillment and assembly, and brand development. From
folding cartons and corrugated boxes to building brand equity, Illinois-based
Alliance Creative Group is making its mark on the industry with the product
line-up, client base and financial performance to prove it.
Since
its inception in 2000, AGC through a series of strategic transitions and
acquisitions has cultivated a set of core business units that provide supply
chain synergy and a “one-stop-shop” for strategic marketing campaigns.
Currently operating two company websites, AllianceCreativeGroup.com and
SnapGraphics.com, ACG’s long-term plan is to create a printing and packaging
roll-up company made up of multiple business divisions or subsidiaries sharing
common resources and collectively working under one roof.
As
a result of this business model and product offerings ACG has established a
hearty deck of clients, some of which have been with the company for more than
15 years. In the last three years, the company has recorded more than $30
million in total revenue, $2 million in net income, and $6 million in total
assets in the books.
For
the most recently reported quarter ended June 30, 2014, ACG reported a 26%
increase in revenues to $3.0 million compared to the comparable quarter of
2013. Gross profits of $753,317 marked a year-over-year increase of 51.6%, and the
company recorded net income of $40,165, compared to a loss of ($74,850) for the
quarter ended June 30, 2013. The company also increased its total assets to
$6.4 million compared to a prior-year report of $5.5 million.
Ever
on the lookout for unique opportunities, ACG earlier this year signed a
consulting agreement that paves the company’s way into the booming marijuana
industry via printing, packaging and consulting for companies offering
ancillary products like edibles, candles, fertilizers, growing lights,
supplements, hemp-based products and more.
Last
month, ACG launched a high-end branded corporate gifts and charity website,
www.CorporateGifts4aCause.com, to provide its clients a way to give corporate
gifts and support a benevolent cause while increasing brand awareness. A
portion of the proceeds from each purchase is donated to the charity of the
customer’s choice of the following: Wounded Warrior Project, Charity4Life,
Wades World Foundation, The Anti-Cruelty Society, Yhim, and Feed My Starving Children.
Wading
into new industries and product offerings, ACG pivots off a proven business
model that allows room for flexibility, innovation and company growth – key
ingredients for increased company value.
For
more information, visit www.AllianceCreativeGroup.com
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