The
increasing use of computers, smartphones and wireless devices has spun a web of
opportunity for hackers. Many consumers let their guards down, assuming their
online destinations have taken the right security precautions. But as we
recently learned via data security breaches at Target, Home Depot, Ebay and
several other lesser-known merchants, hackers are parasites that can weasel
through even the smallest gap in security.
More
so than ever before, consumers are learning the hard way how important it is to
take security into their own hands, and quite literally, thanks to Mobile Lads
Corp. A marketer of secure wireless transaction software solutions for the
consumer finance, web and health payment processing sectors, the company’s
products and services are based on core technologies that simplify and secure
wireless communications; among them is xmVerify.
xmVerify
is a real-time mobile transaction security service that prevents credit card
fraud by requiring consumer authorization for online transactions. Using one of
the best cryptographic services (which is a fancy term for techniques to
provide unbreakable security), xmVerify is used when a customer makes a
purchase online, where the credit/debit card number is sent with the purchase
transaction. The associated mobile number is found and a text is sent to the
number with a mobile URL to the xmVerify authorization page. The consumer is
then prompted to review and authorize the purchase on their phone to complete
the transaction.
Without
the authorization, the transaction is indefinitely halted, preventing
illegitimate data use. Crisis averted. It’s important to remember that not all
breaches are the same – hackers use a variety of methods contingent on the
target’s vulnerabilities or even lapses in the security of third-party vendors,
as was the case with Target.
Collectively,
hacking methods have led to a rise in data breaches. According to security firm
Trustwave, the number of data breaches increased nearly 54% in 2013 compared to
2012; 54% of those breaches originated at e-commerce websites.
“As
has been the case for more than 15 years, poor coding and data storage
practices have left sites vulnerable to SQL injection, whereby criminal hackers
gain access to cardholder data stored in databases,” states the report.
But
that doesn’t mean merchants and consumers can’t fight back. Mobile Lads’
solutions enable seamless access to time-sensitive information and data on
multiple network standards through the use of specialized wide-area wireless
applications. The company’s goal is to emerge as a leading-edge wireless
solutions organization, and with hacking on the rise, the company has plenty of
leg room for growth and advancement particularly when it comes to xmVerify.
For
more information, visit www.mobilelads.com
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