Big Tree Group is
reaching new heights with its toy exporting business. After experiencing record
growth last year, growth propelled by Shantou Big Tree Toys, the wholly-owned
subsidiary which operates Big Tree’s toy exporting business, the company is
anticipating continued sales growth in 2014 and, so far, that expectation is
being met.
The company targeted
export sales as a key area for future growth and has dedicated significant
resources toward establishing the Big Tree Toys brand as a dependable source
for quality toys. The company’s estimation is that the toy exporting business
at Shantou Big Tree Toys accounted for approximately $15 million of total
revenues in 2013, an increase of approximately 50% for that fiscal year. Such
solid sales growth substantiates the success of the focus on export sales.
The robust revenue
growth in 2013 and emphasis on tested quality and value pricing have also
allowed the company to grow its international customer base, and it is seeing
intensifying demand from toy markets around the world: North America, South
America, the Mideast, Asia and Europe.
Big Tree Group is
making waves in South America in particular. In June 2014, the company
announced that it received purchase orders with an estimated value of $400,000
from the operator of a chain of retail stores in Costa Rica, stores that supply
home goods, family products, and hardware to consumers. The purchase orders are
for toy products, including play sets, dolls, electronic learning games and
instruments. Big Tree Group views these orders as further proof that the
company is moving in the right direction with its assertive value pricing and
global market expansion efforts. The company expects to conclude the delivery
of the toys early in the third quarter of 2014 and sees considerable
opportunity to expand its relationship with this customer in the future.
Big Tree Group has
built a strong foundation for growth through its emphasis on custom service and
quality control systems and sourcing capabilities developed over the years.
Laser focus on these areas has enhanced the company’s standing as a reliable
“one stop shop” for commercial toy buyers across the globe. Management’s goal
now is to continue building on the company’s reputation and position so it can
prolong its strong financial performance for years to come.
For more
information, visit www.bigtreegroup.net
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