Global
paid search growth soared through the first half of 2014, according to the most
recent quarterly analysis of paid search investment by search marketing agency
Covario. The big bucks were spent in mobile search advertising, which nearly
doubled (+98%) in Q2 2014. Tablets contributed 62% of Q2 mobile spend, with
smartphones filling out the remaining 38%. According to eMarketer projections,
the U.S. mobile advertising market is just heating up, forecast to total $17.7
billion this year, a tremendous leap over the $7.1 billion recorded in 2013.
Leveraging
its patent-pending Reach™ technology, predictive text innovator WordLogic Corp.
has assumed an advantageous position in the massive global pay-per-click (PPC)
advertising market. The company’s REACH ™ technology provides context-aware
search, including advertising search, within every app used through the
WordLogic predictive keyboard.
For the
consumer, the technology breeds online efficiency by eliminating the need to
exit core applications or navigate through numerous applications to obtain
directions, merchant listings, ratings and reviews, travel information and
other related information from Google or other mobile and content sites. So if
you’re trying to find the phone number of a place to order food while texting a
friend, REACH™ technology can help you get that information without ever
leaving the texting app.
The
capability to deliver precise and timely, context-based and location-aware
marketing messages also gives WordLogic an upper hand among advertisers and
marketers, offering the potential to generate incremental advertising and
marketing revenue straight from mobile or tablet touch screen keyboards without
the need for additional applications or external technologies.
Without
compromising privacy, REACH™ allows users’ existing texts to be analyzed for
contextual data to indicate what they are talking about as well as the location
of where they are talking about it. The technology then provides relevant
information about deals related to what the user is texting about – and this is
where PPC comes in to play. Using our prior scenario as an example, if the user
sends a text to a coworker about stopping by the dry cleaner’s and a coffee
shop en route to a business meeting, REACH™ reads the text and suggests
relevant information or ads about nearby deals related to dry cleaning and/or
coffee.
To further
these capabilities, WordLogic is developing a version of its award winning
iKnowU keyboard that integrates REACH ™ Advertising Search to create new
revenue opportunities through partnerships with online deal consolidators and
providers that offer local deals across North America.
With a
network of the most popular deal sites gathering more than 30,000 offers per
month, REACH™ users will have direct access to money-saving deals within their
email or text messaging applications. These valuable partnerships provide
incredible revenue opportunities for advertisers and marketers while allowing
users to enjoy deals that they might not have previously been aware of.
WordLogic
continues to pursue expansion of its portfolio of partnerships, which currently
includes the Groupon Partner Network and Yellow Pages, to identify unique
prospects for revenue growth and intuitive accessibility for its users.
For more
information, visit www.wordlogic.com
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