Today,
Mobile Lads announced it has signed a joint venture and reseller agreement with
merchant coalition Smart Mobile Rewards. The agreement will cover Mobile Lads’
range of mobile authentication and payment products.
“We’re
very pleased to be entering into a business venture with North America’s
leading merchant coalition,” stated Michael Paul, President of Mobile Lads. “We
see a strong fit between our patented mobile authentication products and Smart
Mobile Reward’s extensive merchant presence in North America.”
Smart
Mobile Rewards is the largest merchant coalition in North America that provides
fully-branded reward and loyalty programs to its network members. It is
reported Smart Mobile Rewords connects over 325,000 brick and mortar locations,
including nationally-recognized chains and locations. Mobile Lads will have
access to this network for making sales of its products.
On the
joint venture side, Mobile Lads and Smart Mobile Rewards will work together to
develop authentication products that can lead to the development and unveiling
of more value-laden voucher and loyalty products. Authentication has been a big
deterrent in merchant attempts to increase the scope of their loyalty products.
Loyalty products represent a multi-billion-dollar industry, to date.
The Xtreme
Mobility Assets include software and associated patent(s) related to mobile
payment authentication and processing. The flagship product, xmVerify is a
real-time mobile transaction security service that cuts down on credit card
fraud by enabling consumers to verify transaction authenticity on their mobile
phones when making purchases. The product xmVerify uses a best-in-class
cryptography service and is compliant with all available platforms.
For more
information, visit: www.mobilelads.com
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