Music of
Your Life is actually the longest running syndicated music radio network
anywhere in the world, founded back in 1978 by Columbia Records producer and
jingle writer Al Ham, and it has been in continuous operation ever since that
time. The technology has changed a lot since then, but the basic game of
putting together syndicated programming packages for broadcast hasn’t. MYIL is
focused mainly in the U.S. and Canada, deriving revenues from commercial spots,
as well as digital sales and live radio programming subscriptions from their
vast network of radio station affiliates. Currently, MYLI is advancing a
broader than ever multi-media entertainment business platform and has even
decided to bring back music themed cruises, with multiple acts as the entertainment
on voyages around the world.
Music of
Your Life has considerable end-market traction through its huge network of AM,
FM and HD stations across the country, as well as a very well developed and
growing internet radio footprint, streaming radio out via the web to listeners
under the iRadio® trademark. While the upper end of their core demographic, the
senior market, is not typically internet savvy, the company’s established
presence on terrestrial radio and a mix of prevailing ease-of-use factors have
produced surprisingly good results. A sizeable influx of baby boomers into the
market (bolstered by a growing audience of younger listeners who love the work
in this genre) has made the internet a remarkably healthy channel for MYLI.
Notably, the company’s CEO is a tech savvy pioneer, and he is making internet a
bigger and bigger slice of the pie. These days people use the internet for
everything, from buying groceries to listening to music and the growing
ubiquity of smartphones, particularly among baby boomers, is indeed telling
when it comes to the potential growth parameters for MYLI.
Music of
Your Life continues to maintain a strong presence within the adult standards
radio market (also known as the nostalgia format and geared towards people over
50). The company’s “Where the Stars play the Stars” approach is an audience
engagement marvel, using well-known Superstar hosts like Gary Owens, Johnny
Magnus, Peter Marshall and Wink Martindale to spin classics like Ella
Fitzgerald, Frank Sinatra and Tony Bennett, as well as some big band stuff and
more modern equivalents. This is an extremely hot market to have a hold on the
way MYLI does, considering the spending metrics that go along with it. Music of
Your Life is in an enviable position from an advertising/marketing standpoint,
with the ability to bend the ear of the nation’s 50 and up population.
In
particular, 65 and up retirees with the most discretionary income are a choice
demographic that is typically harder to get a handle on than most. However, MYLI
has established a solid track record as an ideal in-road for this demographic
and Music of Your Life is practically synonymous among this age group with
listening to their favorite, unforgettable melodies over the radio. Little
wonder then at the recently announced success of the 10-cd Music of Your Life
Collection box set of classic love songs, produced by and released under the
well-known StarVista Entertainment / Time Life brand. With over 1M CD sales
since release two years prior, strong target market engagement metrics continue
to deliver top-end results for the product and a considerable degree of the
marked success of this release can be attributed to the ingenious marketing.
Chief
among the marketing efforts has been an infomercial starring Music of Your Life
radio host and Emmy Award winner, Peter Marshall, who is widely known even
among 30-something audiences as the former host of The Hollywood Squares game
show (ranked #7 by TV Guide last year in its list of the top 60 game shows of
all time), in which he is accompanied by Grammy Award-winning singer Debby
Boone. A match made in heaven really and we don’t just mean Peter Marshall and
Debby Boone; we mean MYLI and StarVista / Time Life. MYLI has the choice
demographic traction and StarVista / Time Life has the branding reach, as well
as the slick production talent needed to close the deal with shoppers. MYLI’s
control of the Music of Your Life branded assets, including any potential
future products through StarVista / Time Life, makes the company an extremely
attractive proposition for investors.
Further
playing off their successful marketing thematics, Music of Your Life is also
moving to take full advantage of the resurgent cruise industry with a re-launch
of their tailored cruise business, featuring an initial Music of Your Life
Sock-Hop Cruise offering. The Sock-Hop Cruise dovetails perfectly with the
company’s debut of a 50′s channel on iRadio, creating a cross-promotional
feedback loop. With high-class cruise line Celebrity Cruises (founded in 1988
and part of Royal Caribbean since the 1997 merger) providing the venue and
premier group/group travel package company Paradise Travel tapped to work with
MYLI in putting the cruise together, great success is anticipated as a Sock-Hop
theme is paired up with an entertainment menu of famous singers/musical groups
appropriate to the theme. MYLI plans to roll out additional channels via their
iRadio trademark as well, with genres like country, jazz and rock, in a
multi-pronged campaign to expand their audience even further. Online, Music of
Your Life is way ahead of internet jukeboxes like Pandora, offering an
interactive listening experience backed up by celebrity disc jockeys.
By
matching a considerable and growing internet footprint that opens up new
audiences rapidly with traditional terrestrial radio, Music of Your Life has
fleshed-out a wider demographic capture equation for their content library and
sees a sweet spot in the 45-55 (emphasis on women 50 and older) age range. With
a library of over 10k songs stretching across nine decades of timeless top
hits, Music of Your Life listeners can hear a Bruno Mars back to back with a
Frank Sinatra or Elvis Presley, a warehouse of content which services the
company’s growth ambitions handily.
Learn more
about online at: www.MusicOfYourLife.com
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