Banjo
& Matilda, a premium fashion lifestyle brand, has announced its annual
Australian Sweater Exchange with intentions to roll the initiative out on a
global scale. Info about the exchange can be found at
www.thesweaterexchange.com.
The
Sweater Exchange, established in 2011 and founded by Banjo & Matilda
Co-Founders Belynda & Ben Macpherson, helps homeless and displaced women
and children across Australia through the re-distribution of their sweaters
during winter months. The initiative has helped thousands since its inception.
The
Sweater Exchange started with after Co-Founder and Creative Director Belynda Macpherson
read an article that every night across Australia over 50,000 women, many with
children, are homeless. The impact on her was profound. It was at this point
where the idea of providing luxury sweaters and knitwear for those more
fortunate than these displaced and homeless women was conceived. Belynda could
see how her business could make a positive difference in the lives of these
people.
Belynda
Macpherson notes, “We launched the Sweater Exchange in 2011 wanting to fuse
philanthropy and fashion in a benevolent way. I wanted to make the initiative
more inclusive than most charity projects however by having a call-to-action
that didn’t involve donating money. The idea of donating your pre-loved
sweaters – or literally the clothes off your back – resonated with our brand
and also our community at large. Anyone able to afford a new sweater, would
have to have an older one in their cupboard, thus the charity was born. It has
been so successful to date, I think because no exchange of money is involved and
it’s a genuine kindness that is the motivating factor, and we make it easy by
providing a $50 gift voucher to spend in our online store. We plan to roll it
out in other major cities like New York, London and Germany over the coming
years.”
Since its
beginning, The Sweater Exchange has been supported by many who are passionate
about the cause and the initiative that addresses it. Celebrities such as Elle
Macpherson, Gwyneth Paltrow, Nicole Richie and Miranda Kerr and others have
donated to the exchange and helped promote the initiative over the years.
Banjo
& Matilda, Inc. is a rising Australian premium lifestyle brand, best known
as a designer, producer and marketer of premium contemporary woman’s knitwear.
Inspired by the iconic Bondi Beach surroundings of its creative studios,
Banjo& Matilda launched its first knitwear collection in 2008.
For more
information on the company, visit www.banjoandmatilda.com
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