Banjo & Matilda,
Paddington, Australia, was founded in Bondi Beach Australia and started its
first knitwear collection in 2008. The collection included three cashmere
styles woven in a business model aimed at creating an Australian
beach-lifestyle sweater market.
Founders Belynda and
Ben Macpherson wanted to create sweaters that were luxurious and fit the
freedom of their beach lifestyle in a range of quality knitwear. The result
became sweaters manufactured from premium, natural yarns like fine cashmere,
silk, and organic cotton. The appeal would embody the opposite of
‘fast-fashion’ in sustainability and longevity.
With a mindset of
‘benevolence is the new luxury,’ Banjo & Matilda embarked on ‘The Sweater
Exchange’ in 2009. Partnering with Mission Australia, ‘The Sweater Exchange’
collects previously owned sweaters from its global customer base and gives them
to underprivileged women and children once per year. Belynda Macpherson says,
“By virtually giving the ‘clothes off your back’ we facilitate an attitude of ‘giving
back’ which becomes more and more important for our generation and the
generations of our children.”
Globally recognized
for their statement sweaters and cashmere basics, Banjo & Matilda’s
produces new knitwear collections each season while shipping their products
everywhere from New York to New Delhi from their design studios in Sydney,
Australia. Stocked at recognized international retailers such as Net-a-Porter,
Shopbop, Harvey Nichols London, Neiman Marcus, Intermix New York, David Jones
Australia and major department stores in Germany and the Middle East, Banjo
& Matilda continues to experience growth by adding new customers daily.
With its emphasis on quality, BANJ cashmere sweaters are spun with natural and
ethically sourced yarns from goats in the mountains of Inner Mongolia.
The company is
actively seeking to add channel partners through its affiliate program. The
invitation only arrangement is described in detail on its award winning
website. Candidates are expected to have a first-class, fashion-forward website
to be considered.
For more information
on the company, visit www.banjoandmatilda.com
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