Wednesday, July 30, 2014

NutraNomics, Inc. (NNRX) Demonstrates Ability to Weather Common Industry Windfalls

The global supplements market is on track to hit $93.1 billion next year and is forecast to then continue to mount to $107 billion by 2017. Success for supplement manufacturers and distributors in this competitive market lies in their ability to outlast short sales cycles, to educate consumers on the value of the products, and the capacity to ride-out “fads” and instead create long-term appeal.

Since 1995, NutraNomics has worked to achieve this success, positioned at the forefront of research and development of nutritional food products to become a globally distributed brand in the manufacture of safe, high-quality vitamins and supplements. The company has established salesforces in the United States, Canada, Taiwan, Japan, Singapore, Philippines, Malaysia, Korea and Poland.

Seeing itself as more than just a health supplement manufacturer, NutraNomics has assumed the role of supporting a healthy lifestyle by addressing individuals that require a specialized diet to sustain optimal health, offering a line of healthy solutions supplements for a range of indications such as high blood pressure, diabetes, ADHD, hypoglycemia, lupus, multiple sclerosis, eczema and a host of others. These whole food supplements are designed to be taken on a regular basis to work in conjunction with certain dietary practices that contribute to overall lifestyle enhancement. By offering products designed for long-term health rather than fad diets or groupthink, NutraNomics has the ability to weather short-lived trends and sales cycles.

Awareness of proper nutrition is of incredible importance here, and NutraNomics aims to increase human health and longevity not only through its supplements, but through education and awareness that the individual is responsible for their own health through moderate diets, exercise, and proper supplementation. To this accord, the company has developed a DVD series for in home education on lifestyle, dietary supplements, exercise and green living, as well as educational health books such as “My Home Pharmacy” and “Enzyme Power,” both written by NutraNomics CEO Tracy K. Gibbs.

In its nearly 20-year history, NutraNomics has built a portfolio of trademarks, trade names and patents, including: NNI®, NutraNomics®, HEC®, Health Education Corporation®, AES® and Assimilation Enhancing System®. NutraNomics is a trademark of Health Education Corporation (HEC), founded in 1995. HEC® is now the educational portion of the company and provides health, wellness, nutrition and other types of industry-relevant education.

The multi-pronged strategy for sustainability has shown measurable results. In its first three quarters (Q1, Q2, and Q3 of 2014) as a public company, NutraNomics recorded an increase of 27% in wholesale and retail sales. With the upfront costs of emerging on the public scene behind it, the company is able to fully focus on increasing performance and market expansion strategies for continued success.

For more information, visit www.nutranomics.com

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