Roughly 73 percent
of Americans send and receive daily text messages, one of the most widely used
and preferred means of communication. As a result, text message marketing is
rapidly gaining ground as an effective and low-cost means for advertisers to
reach a target market in a matter of seconds.
Unlike e-mails, text
messages are considered a “guaranteed read,” and studies find that coupons
received via mobile phone are 10 times more likely to be redeemed than
traditional coupons.
Pioneering
cutting-edge advances in mobile marketing and commerce is Singlepoint, a
small-cap company using its smartphone technology to provide users the ability
to send mass text messages, receive secure mobile credit card payments, conduct
mobile bidding for auctions, and receive mobile donations for fundraising
campaigns. Mobile marketing of these sorts is ideal for restaurants, real
estate, religious organizations, retail, and silent auctions.
Text message
marketing creates a unique and personal relationship between the merchant and
consumer.
Restaurants and
retail businesses, for example, can send customized text messages to opt-in
customers to alert them to specials, coupons, promotional deals, or any other
valuable company information. Real estate brokers can use the technology to
interact with potential buyers and renters and quickly send information on any
property. For religious organizations, Singlepoint’s solutions provide a way to
create fundraising campaigns and accept donations via mobile phone. The new
mobile bidding technology also allows auctioneers to launch auctions where
participants can bid and take action from any text or web-enabled phone from
anywhere in the country.
As the trend of
communication via text messaging continues to grow, Singlepoint is
well-positioned to offer its technology to businesses that have recognized this
trend and are looking for ways to use it to strengthen their consumer reach.
The company recently
entered into a partnership with Prescott-Clearwater Technologies to launch a
new mobile ad platform, adding to the company’s portfolio of strategic
alliances that include the Moody Bible Institute of Chicago.
For more
information, please visit www.singlepoint.com
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