Industry Research Affirms Value of Single Touch Systems, Inc.’s (SITO) Technology-Based Advertising Strategy

Single Touch Systems, a technology-based mobile solutions provider serving businesses, advertisers, and brands, has highlighted a market industry report alluding to triple-digit growth expectations in mobile advertising spending, which the company says creates an “upbeat perspective” on its outlook for 2014.

U.S. spending on mobile advertisements to have reached $9.6 billion in 2013, according to research firm eMarketer, representing an increase of 120 percent from $4.36 billion in 2012. Furthermore, a recent Zenith Media report forecasts that mobile will be the fourth largest advertising category by 2016, surpassing print, outdoor, radio, and cinema, trailing only desktop, TV, and Internet advertising.

Mobile advertising currently represents approximately 23 percent of digital ad budgets, growing 12 percent last year. EMarketer estimates that overall digital ad spending in the U.S. will spring nearly 16 percent by the end of 2013 to $42.6 billion. The firm estimates that mobile advertisements will continue to maintain a larger share of the digital ad market until surpassing ad spending on desktop computers in 2017.

Single Touch president and CEO James Orsini explained why the figures are highly relevant and encouraging to the company.

“It was very encouraging to see validation from such industry findings. Over the past year, the digital marketplace has undergone a major transformative phase with mobile ad spending driving most of the growth,” Orsini stated in the news release. “There is measurable evidence that mobile ad growth is clearly trending upwards and we believe we are well positioned to capture a substantial share in the digital ad space. Mobile advertising will be the growth engine to digital advertising in 2014 and beyond, just as digital advertising was and is to traditional advertising which started a decade ago.”

Single Touch’s proprietary FollowMe mobile technology reaches consumers by identifying their precise location within “geo-fences,” a virtual perimeter within a radius of a store or point location. Ads are delivered based on specific demographic profiles. FollowMe’s mobile demand side platform reaches 400 million consumers and can serve 40 billion impressions per month within 15 feet of a specific GPS coordinate.

According to BIA/Kelsey, location targeted mobile ads are a growing trend, with revenues expected to reach $10.8 billion and grow to 52 percent of overall mobile revenues by 2017.

“Whether it is promotional ads or coupons like what we’ve done for Peter Piper Pizza or brand awareness like our work with GAF, North America’s largest roofing manufacturer, mobile app advertising is an economical marketing outreach solution for most brands,” Orsini concluded.

For more information visit www.singletouch.net

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