Big Tree Group is a
publicly held company that serves as a “one-stop shop” for the sourcing and
distribution of toys and related products. The company conducts its toy
sourcing and distributing operations through its two subsidiaries, Big Tree
Brunei and Big Tree Shantou.
A primary component
of the company’s operations is its service as an authorized sales agent of over
8,000 toy manufacturers in China. Big Tree Group is located in Shantou City in
the Guangdong province, a region which is known as the “toy capital of the
world” and accounts for 70% of Chinese toy sales. In its sales capacity, the
company offers in excess of 300,000 kinds of toy products, including remote
control toys, digital toys, and sports toys, to play sets, educational toys,
dolls, and infant toy products. For greater profitability, Big Tree Group
created the Magic Puzzle (3D), which is currently only available in Chinese
domestic toy markets. Consumer responses to the toy innovation have been
positive, and Big Tree Group is working to expand the Magic Puzzle’s market
reach to a global scale.
At the beginning of
January, Big Tree Group reported it expects to see a record $45 million in
revenues for all of 2013—the company is expecting to issue its full-year report
sometime in March of this year. For business growth, the company is turning to
established and up-and-coming foreign markets across the globe. Just recently,
it announced that it had secured a leasing agreement for a 4,000 toy showroom
in Bangkok, Thailand, and that it would be presenting at the well-known Toy
Fair 2014 in New York City on February 16 to 19, 2014. Southeast Asia is at
present the third largest toy market in the world, but is projected to overtake
the world’s leading toy markets—markets in the United States and the European
Union, respectively – sometime within this decade period. The United States is
currently the world’s largest marketplace for these products.
In addition to
targeting well-known regional markets, Big Tree Group is seeking distribution
opportunities in emerging markets within South America for accelerated growth.
Led by Mr. Wei Lin, a toy industry leader with strong, documented success in
his prior management capacities, the company may be looking at yet another
successful year like it had in 2013.
For more
information, visit: www.bigtreegroup.net
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