Saleen Automotive,
an American specialty manufacturer of high-performance vehicles, technical
performance parts, lifestyle accessories and apparel, reports that it has
retained Havas Edge, an award-winning advertising agency, to represent Saleen
in a dynamic new ad campaign.
As the largest
integrated full-service direct response agency in the United States, Havas has
a proven track record of helping clients succeed. The agency’s past and current
client base includes DIRECTV, Intel, Select Comfort, AT&T, Citibank, Bank
of America, St. Jude Children’s Hospital, Bosley, Royal Caribbean, Cancer
Treatment Centers of America, The Hartford, Visa, Lexmark, Vista Print and
more.
Havas’ edge comes
from utilizing a media-agnostic, results-oriented approach, supported by the
agency’s portfolio of assets, market size, analytic tools, and capabilities.
“We are very pleased
to be in the capable hands of Havas Edge whose reputation as a transcendent
advertising agency capable of lifting leading brands to new heights validates
its acumen,” Steve Saleen, CEO of Saleen Automotive, stated in the news
release. “As we continue to build some of the most incredible vehicles
manufactured in the United States, we believe that Havas is the right choice to
carry our message to the general public, capturing attention and interest with
their novel approach to positioning and messaging.”
Steve Netzley, CEO
of Havas, duly noted Saleen’s reputation in the automotive market.
“Saleen and Saleen
Automotive are truly legends of the automotive world, a master brand synonymous
with performance and style who we feel privileged to partner with,” said
Netzley. “I am confident given the ambient appeal and historic popularity of
Saleen’s product line that Havas Edge can work with the impressive team at
Saleen Automotive to take the brand to an all-new level while building off the
incredible legacy they’ve achieved.”
For more information
visit www.saleenautomotive.com
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