Today, OBJ
Enterprises announced it is working to leverage an up-and-coming market dynamic
for generation of new revenue streams: offering redeemable, in-mobile-app
rewards.
While a few market
leaders have encountered success in this area, there are some surprises as to
the companies which have been successful in discovering new ways to monetize
their apps. For one, Pizza Hut has emerged as an innovator in creating and
monetizing in-app rewards. Specifically, it created an Xbox 360 app in which
users could earn up to 1,000 redeemable Gamerscore points via performance
actions including ordering using the takeout menu, requesting extra dipping
sauce, and many other actions. Thus, Pizza Hut was successful in “gamifying”
its pizza-ordering experience.
Just this week,
Pizza Hut announced that it had sold $1 million worth of pizza through its Xbox
360 app in less than four months after its launch in April 2013. Of all whom
ordered in-app, 11% of users had never ordered from Pizza Hut before. OBJ
Enterprises is working to create a similar monetization model for upcoming
mobile gaming titles, in which mobile users can redeem points and achievements
they obtain in these apps for real-world coupons, products, special offers, and
more. These special deals would be supplied by corporate partners, which would
then purchase these leads as well as critical marketing insights gained in-app
from the leads’ playing experiences.
“By partnering with
businesses that want to market their offerings to the rapidly growing number of
mobile gamers, we can help connect gamers with hot deals on the products they
use anyway and drive new customers to worthy providers,” said OBJE CEO Paul
Watson.
OBJ Enterprises
continues to develop new strategic partnerships and innovative gaming titles
for the global mobile gaming industry via its wholly owned subsidiary, Obscene
Interactive. The company is looking to build a portfolio of popular gaming
titles crafted to appeal to a broad audience of consumers all over the world,
supporting multiple mobile platforms for maximum marketing value.
For more
information, visit: www.ObsceneInteractive.com/investors
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment