Wednesday, January 22, 2014

How Guitammer Company (GTMM) is Shaking-Up Entertainment and Sports Viewing

Guitammer Company’s patented “4D” technologies are designed to add impact to movies, music, video, and broadcasts by using its broadcast technology and low frequency audio transducers that provide an immersive entertainment experience.

The company’s award-winning ButtKicker® is a wireless device that is placed under a chair or couch to simulate movement in coordination with action on the television or movie screen, enabling viewers to “feel” the activity on the screen.

Last fall, Guitammer launched the first-of-its-kind tactile enhanced live sports broadcast to a national audience for the National Hot Rod Association races on ESPN2. The airing marked a significant milestone for the company as its initial deployment of its broadcast technology was on the world’s largest sport network.

In line with the ingenuity of its Butt Kicker ™ products, Guitammer has released three high-impact videos, a TV commercial airing on ESPN2 during the NHRA broadcasts, an in-theater cinema commercial just beginning to run in ButtKicker enabled movie theaters, and a “Making of Tactile Broadcasting” overview showing just how the NHRA on ESPN2 is being broadcast in “4D” You can see them here are Guitammer’s YouTube channel:

•           The Making of Tactile Broadcasting: http://www.youtube.com/watch?v=RQ3lPbtDt5E
•           4D Sports Commercial on ESPN2: http://www.youtube.com/watch?v=7U2dxNMxFaU
•           4D Cinema In-Theater Commercial: http://www.youtube.com/watch?v=BRdDLMY-Byc

Throughout 2013, Guitammer worked hard to expand its market presence, adding more than 4,000 “4D” ButtKicker seats in 22 auditoriums, nearly doubling its U.S. footprint and more than doubling its footprint in China and Hong Kong. With its existing cinema deployment the company forecasts that in 2014 more than 400,000 people in the U.S. and more than 500,000 people in China will experience a movie using its “4D” technology.

For 2014, the company plans to continue its growth trend by focusing on four key areas: Further deployment of its Broadcast Technology combined with the acceleration of sports marketing activation of NHRA on ESPN2, strategic partnerships and patent filings; Cinema Deployment with aggressive in-cinema advertising and efforts to continue to secure additional cinema seats, especially in the United States; Consumer Home Hardware by resuming year-over-year sales growth and pursuit of strategic licensing and distribution agreements; and Capital Markets by securing a strategic investment of $5 million or more.

For more information visit www.guitammer.com

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