Sparta Commercial Services, Inc. (SRCO): Growing Variety of Businesses Turn to Cost-Effective Mobile Marketing Application iMobileApp

Sparta Commercial Services runs a highly successful municipal lease purchase financing program that helps local government agencies around the country (like police departments) acquire virtually any critical equipment they need, from motorcycles and police cruisers, to surveillance hardware, in addition to providing comprehensive used vehicle title history reports via the company’s Specialty Reports, Inc. subsidiary. But the most compelling aspect of Sparta Commercial Services is perhaps their continued success in the fast-growing world of mobile apps, which today accounts for the lion’s share of time (80% or more) that users spend on their smartphones.

The company’s mobile marketing application platform, iMobileApp (http://imobileapp.com/), is their newest and most prominent offering in the mobile app space, and continues to gain ground with a broad array of business types, thanks in large part to how easy and affordable this solution is for even small businesses to execute engaging user experiences that look great on nearly any mobile device. Moreover, the customized and easily maintained mobile apps created by the company’s development team, which does all the heavy lifting, are not like the typical “fast app” deployments that litter the internet today. Executions using the iMobileApp platform, while only costing a fraction of what clients would otherwise pay to secure a brand presence via traditional print or web marketing, are feature-rich and emphasize a professional brand presentation, in addition to providing top-notch user experience. User experience is mission critical when it comes to the success of an app and SRCO’s development team is serious about mobile app solutions that can gain and maintain traction with end users.

Each iMobileApp execution brings end users a mini-billboard (among other things), which keeps them easily updated with the latest news and promotional offers, as well as offering them the ability to quickly view store hours, make a purchase, schedule a reservation, or seek feedback assistance. Speaking of feedback, iMobileApp clients have access to real-time customer support if they do encounter any problems after the app is up and running, as the company offers superb phone and email contact options that are there every step of the way. Easy to maintain mobile apps with excellent customer support has led to widespread adoptance and customer satisfaction levels for SRCO, with over 450% growth (based on pain initial invoices) from December 2013 through the same month last year, driven in large part by expansion of the company’s extremely thorough sales and marketing team.

With global smartphone proliferation hitting a new high-water mark during Q2 2014, with shipments up 27.2% compared to 2013 (hitting 335 million units according to International Data Corporation vendor analysis), and some 1.3 billion units shipped during all of 2014, the importance of having a dynamic, attractive mobile app has become more important than ever when it comes to businesses connecting with their customers. The client variety obtained among Sparta Commercial Services’ most recent iMobileApp adoptions illustrates the power of the platform and the far-reaching appeal of iMobileApp’s unique fusion of highly customizable, feature-rich content, and low cost. From a full-service salon and spa in New York, to an agricultural dealership with three locations in Ohio, iMobileApp is proving to be a genuinely affordable means of not only generating brand awareness amongst targeted consumer demographics, but building a strong sense of user community as well, something which ultimately leads to increased customer loyalty and higher sales revenues.

The strong foothold the company has established in automotive services through their Specialty Mobile Apps product (http://www.specialtymobileapps.com/), which is designed specifically to give auto dealers a custom branded mobile app they can use to keep in touch with their customers, has no doubt been instrumental in securing recent iMobileApp deployments to a variety of dealerships, including two Harley-Davidson dealerships in Hawaii and West Virginia, and a Chevrolet/Buick dealership in Nebraska. Similarly, the iMobileApp execution for the New Jersey Motorsports Park, regarded by many as the premier motorsports entertainment complex in the whole of the Northeast, is a shining example of the company’s expertise in catering to the automotive world, as well as the company’s continued success landing new clients in this sector.

Projections by mobile and wireless sector analysts, CCS Insight, indicate that, despite relative maturation of the smartphone market in recent years due to massive proliferation that has seen device shipments surpass even the PC market, smartphone unit shipments will continue to climb steadily through 2018, when they will hit somewhere around the 1.9 billion mark. At the same time, the app market is on track to grow to around $63.5 billion by 2017 (Portio Research), up sharply from 2012 figures of around $12 billion (46 billion downloads). Other estimates are even higher, with the University of Alabama at Birmingham recently projecting over 268 billion downloads by 2017, with associated revenues of some $77 billion.

Sparta Commercial Services has established itself as a leading provider of customized, cheap, yet extremely professional mobile app executions through their iMobileApp product and stands to gain increasing ground in this area as more and more SMEs realize how vital it is to their bottom line that they have a smartphone-ready, and highly engaging web presence.

To get a closer look at Sparta Commercial Services, visit www.spartacommercial.com

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