Friday, January 30, 2015

Boreal Water Collection, Inc. (BRWC) Wants to Be Your Water Company … and Yours … and Yours

Water bottling is not an easy process, and the task of finding just the right source for that water is an equally difficult endeavor. To add another degree of complexity, some corporate brands love to put their names and logos on bottles of water for advertising means; these brands typically require the very highest standards of quality. Now imagine that all those brands have different tastes, audiences, events and needs for bottled water.

The concept of customizing bottled water has generally been problematic and frankly not very profitable for some companies. No business wants to look “like” another company, even when it comes to bottled water. But this is where Boreal Water Collection comes into the marketplace. It is a company that recognizes that every company and event is individual, and to that extent has developed a scalable processing system that allows it to produce very individualized and specific orders according to quantity and the message to be sent with the bottling.

Boreal Water has an exclusive right to a pristine spring in the Catskill Mountains of New York State. That spring produces near-perfect water in terms of pH balance and taste as well as lack of minerals. Boreal Water can meet with each client or event planner and design an order based on quantity and bottle size, shape and type of bottle as well as type of water (purified, sparkling, enhanced, etc.) to create not just a customized top-tier bottle of water, but an individualized custom experience for branded water. The scalability can make volumes of Boreal water in the thousands for companies or the hundreds for corporate events, or dozens for a wedding, bar mitzvah or holiday party. Boreal Water has created its products private-label brands like Porsche, Saks Fifth Avenue and Ritz Carlton on its bottles, which signifies high-quality water with distinguished bottling and packaging to meet designer standards.

The bottled-water market is very competitive, but the high-end market is an opportunity for companies that can make private-label bottled water that meets customized needs at even the highest of demands. With this approach, Boreal Water positioned itself in this niche and is ripe for continued growth.

For more information, visit www.borealwater.com.

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