Innovation doesn’t get
any simpler than the Post-it® note. Invented by accident in the late 1960s,
3M’s Post-it notes are still in demand in their physical paper form. Years ago
the notes received a digital upgrade as “sticky notes” available as a note
taking application in Microsoft Windows. The longevity of the simple note pad
proves that successful ingenuity doesn’t have to take the form of a
cutting-edge, complex or even luxurious invention. It simply has to fill a
need.
For Coastal Integrated
Services, “simply” is the name of the game. The company’s wholly owned
subsidiary, Simply Lids, Inc., is carving its niche in the multi-billion dollar
disposable beverage sector with its patented, award-winning disposable beverage
lid.
The modesty of the
technology is blended with specific design to create a safe and more enjoyable
drinking experience. The design of the splash-proof, spill-proof lid allows
users to enjoy their beverages like there is no lid at all while keeping liquid
from splashing out.
In addition to being
environmentally friendly, perhaps the most innovative aspect of the product is
that it creates ancillary marketing opportunities, providing the company with
an exceptional selling point.
The Simply Lids
solution is designed with the patented thumb-sized slider that serves as the
vent hole for drinking or for use as a straw opening. The Simply Slider™, as
it’s formally called, provides the opportunity for businesses to include
“Adserts.” Businesses can incorporate their logo onto the lid and, as the
consumer leaves the store’s premises with beverage in hand, the Simply Slider™
is now a walking advertisement.
Simply Lids has won the
innovative new product award at the Seattle Coffee Fest Show, received
designation as 10 out of 10 by Trend Hunter which indicates placement in the
top 20 trends for 2014, and nomination for the prestigious Edison Award.
Like 3M’s Post-it
notes, the Simply Lids solution is a meek yet high-potential product addressing
a daily consumer need while providing businesses with a pathway for stealth
marketing. Leveraging this dynamic, COLV is on course to capture its share of
the growing U.S. cups and lids industry, forecast to reach $10.0 billion in
2018, as well as in the broader $20 billion food service industry.
For more information,
visit www.coastalintegratedservices.com or www.simplylids.com
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